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🎙 Welcome to The Brian Wright Show — a podcast that transforms the lives and businesses of ALL entrepreneurs but dedicated to doctors that own their own private practice. your hub for all things Brian Wright, New Patient Group, WrightChat and more. This station is for all #entrepreneurs but dedicated to #orthodontists #dentists and other doctors that own their own #privatepractice. From #leadership and #culture, to #marketing, #sales #hospitality and beyond! This is where #innovation meets #execution! Through our #podcast, #privatepracticesuccess tips, speaking events and more .... This is the station that transforms the lives and businesses of every #entrepreneur and doctor that owns their own private practice! #artificialintelligence

Today's Episode

Imagine code being written right now that could either transform a patient’s outcome or make your role feel obsolete. That tension sits at the heart of our conversation as we explore how AI acts like a mirror, revealing six human attitudes that determine whether we build a stronger future or get sidelined by fear and delay.

We dig into innovators and early adopters who turn AI into leverage—automating notes, freeing treatment coordinators to sell, and scaling follow-up—while skeptics and laggards wait for perfect proof and lose time. Drawing on vivid examples from aviation, we look at why Navy pilots are barred from touching controls in zero visibility and how synthetic vision and guided approaches have slashed human error. The takeaway is simple and uncomfortable: AI won’t replace you, but the professional who uses AI will. That single belief shift changes how we lead teams, design workflows, and compete.

We also map the utilitarian, the neophobe, and the ethical watchdog—three stances that each carry benefits and risks. You’ll see where efficiency thinking can stall transformation, how fear of losing “craft” can actually block creative time, and why ethics and privacy matter without smothering innovation. To make it practical, we share high-impact starting points inside a private practice or any service business: AI transcription and summaries in consults, smart monitoring that flags exceptions, proactive outreach cadences, and team routines that keep humans focused on empathy and high-value decisions.

Close by taking our quick attitude quiz to pinpoint your bias and choose your next move. If you’re ready to lead in a world where invisible AI already touches search, streaming, and safety, this is your playbook. Subscribe, share with a colleague who needs a nudge, and leave a review to help more owners and clinicians turn AI into an advantage.

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Click here to schedule free consultation with New Patient Group and/or WrightChat

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New Patient Group

WrightChat

Many leaders chase growth by turning up the marketing spend, tightening forecasts, and demanding tighter KPIs, only to wonder why sales flatten or margins erode. The overlooked truth is simple: people don’t buy numbers, they buy belief. When a team loses conviction in the product, no ad, script, or dashboard can save results. This episode centers on a real moment inside an orthodontic practice where a treatment coordinator quietly admitted she didn’t see what they offered as “needed.” That single belief undermined their ability to charge premium fees, deliver a standout experience, and convert with confidence. The point scales beyond orthodontics to any business: passion fuels pricing power, referrals, and resilient growth.

A single quiet comment can tank your growth. During an onsite training, a treatment coordinator said, “It’s not like we’re selling washers and dryers,” and the room shifted. That one belief—seeing orthodontics as a mere want—explained slipping conversions, pricing pushback, and a team that hit targets without heart. We dig into how conviction fuels sales, why a people-first culture beats a dashboard, and how to rebuild passion so your team sells value with confidence.We walk through the training that revealed the gap, then reframe value with a story of a patient whose new smile unlocked self-belief, career courage, and everyday joy. Whether you run an orthodontic practice, a restaurant, or a software company, the pattern holds: when your team believes the product changes lives, they project energy that customers feel. That energy improves close rates, earns referrals, and protects premium pricing—especially when the economy tightens and shoppers compare more. Tools like outcome simulations and thoughtful financial presentations work best when powered by genuine enthusiasm and clear psychology: what to say, when to say it, and why it matters.This season finale doubles as a leadership playbook. If meetings obsess over production and collections, you breed apathy. Shift the focus to stories, experiences, and innovation. Celebrate transformations, collect reviews and videos, and coach your coordinators and front desk to connect process with purpose. The result is a culture that outperforms campaigns, because marketing becomes an amplifier instead of a crutch. Head into 2026 with a team that believes, a price that reflects your value, and a customer experience that earns loyalty instead of discount hunting.If this resonates, share it with a colleague, subscribe for season nine, and leave a five-star review. Ready to turn belief into results? Book time through the link in the description and let’s build your people-first growth plan.

Send us a text

Click here to schedule free consultation with New Patient Group and/or WrightChat

Click here to subscribe and watch on The Brian Wright Show YouTube Station

Click here to subscribe to The Brian Wright Show Podcast

Thank you to our Sponsors

New Patient Group

WrightChat

Imagine pouring money into ads, watching clicks climb, and then hearing nothing back. In this episode Brian Wright becomes your guide through an invisible drain that’s quietly siphoning revenue from businesses of every kind—the modern website. Using startling consumer data, he tells the story of how a customer’s journey can die in 50 milliseconds, how slow loading elements repel nearly half of visitors, and how missing phone numbers and poor mobile design send prospects straight to a competitor.

Through sharp, real-world examples and hard-hitting statistics, Brian paints a picture of the digital battlefield: attention spans are shrinking, expectations shot up during COVID, and video is now a secret weapon—landing pages with video convert up to 86% better. He walks you inside the mind of the visitor and the workflow of a practice, showing how design, speed, messaging, and phone skills must act as one team rather than a string of disconnected vendors.

This episode reads like a detective story: follow the clues (site speed, pop-ups, contact info, mobile layout, and video presence), find the leaks, and close them. Brian explains how small fixes can dramatically increase conversions without spending more on ads—reclaiming missed new patients and customers by simply making your website do what it’s supposed to do: welcome, inform, and convert.

If you’re a business owner, marketer, or practice leader tired of chasing more traffic, this episode is a portrait of opportunity. Listen to learn which mistakes are quietly costing you thousands, how to prioritize the quick wins, and why the smartest marketing starts with a site that respects your visitors’ time and attention. By the end, you’ll see your website not as an expense but as the most powerful chapter in your customer’s story—if you let it be.