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New Media Show (Audio)

New Media Show (Audio)

Von: Rob Greenlee
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 New Media Show with Rob Greenlee formerly co-hosted by Todd Cochrane RIP discussing the new media and podcasting space with new weekly guest co-hosts.Spoken Life Media Rob Greenlee © 2025-6 Marketing & Vertrieb Ökonomie
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  • Can Human Critics Improve Podcast Discovery? | Imran Ahmed, Great Pods #662

    Can Human Critics Improve Podcast Discovery? | Imran Ahmed, Great Pods #662
    May 7 2026

    In episode 662 from May 6th, 2026, of the New Media Show, hosted by 2017 Podcast Hall of Famer Rob Greenlee, he talks with Imran Ahmed, founder of Great Pods, for a deep conversation about one of podcasting’s longest-running controversies: Discovery.

    Podcasting has never had a shortage of content. The bigger challenge has always been helping listeners find the right shows and helping quality creators get noticed.

    • Charts often reward scale.
    • Algorithms can miss the human context.
    • Social media attention does not always create trust.
    • But human recommendations, professional reviews, and transparency. editorial signals may still play an important role.

    Imran joins Rob to discuss how Great Pods is building a podcast discovery and decision-making platform around critic reviews, ratings, attribution, podcast search, user reviews, badges, and curated discovery.

    The conversation explores why reviews differ from basic listener comments, why constructive criticism can help creators, and how professional critics can serve as trusted filters for listeners trying to decide what to hear next.

    Rob and Imran also dig into the broader evolution of podcasting, including the role of word-of-mouth discovery, the limits of podcast app charts, the rise of YouTube as a major discovery platform, and the ongoing tension around what defines a podcast in a world of audio, video, RSS feeds, platform exclusives, APIs, Netflix-style talk shows, and AI-generated content.

    The episode also connects Great Pods to larger trust and transparency issues in new media. As AI-generated shows, algorithmic recommendations, and platform-controlled discovery continue to grow.

    Rob and Imran discuss why human editorial judgment, clear labeling, attribution, and credible review systems may become even more important for listeners, creators, and platforms.

    Key Topics Covered

    • Podcast discovery in 2026
    • Why podcast charts and algorithms often fall short
    • The difference between reviews, ratings, and listener comments
    • Why constructive criticism can help creators improve
    • How Great Pods uses professional reviews and attribution
    • Why human critics can become trusted discovery filters
    • The role of word-of-mouth recommendations in podcast growth
    • Why YouTube has become a major podcast discovery platform
    • How video, RSS, APIs, and platform exclusives are changing podcast definitions
    • Why AI-generated content increases the need for labeling and transparency
    • How podcasters can use reviews, badges, backlinks, and SEO to build credibility
    • What creators should do to make their shows more discoverable

    Guest and Host Links

    Guest: Imran Ahmed, Founder of Great Pods

    • Great Pods: https://www.greatpods.co
    • Great Pods Blog: https://blog.greatpods.co

    Host: Rob Greenlee

    • New Media Show: https://newmediashow.com
    • Rob Greenlee: https://robgreenlee.com
    • Podcast Hall of Fame: https://podcasthall.com
    • Rob Greenlee on LinkedIn: https://www.linkedin.com/in/robgreenlee
    • Rob Greenlee Booking: https://calendly.com/robgreenlee

    The post Can Human Critics Improve Podcast Discovery? | Imran Ahmed, Great Pods #662 first appeared on New Media Show.
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    1 Std. und 32 Min.
  • Can Indie Podcasters and Media Creators Still Win? | Dave Jackson #661

    Can Indie Podcasters and Media Creators Still Win? | Dave Jackson #661
    May 2 2026
    On Episode 661 of The New Media Show, host Rob Greenlee, 2017 Podcast Hall of Fame inductee, Chairperson of the Podcast Hall of Fame, and longtime new media executive, is joined by Dave Jackson, 2018 Podcast Hall of Fame inductee, founder of School of Podcasting, and Head of Podcasting at Podpage.com, for a deep conversation about whether independent podcasters and media creators can still win in today’s rapidly changing creator economy. This episode centers on a question many creators are quietly asking right now: Can indie podcasters still grow, monetize, and build trust in a market being reshaped by video, AI, platform control, and professionalized media production? Rob and Dave discuss the recent combination of Podpage and School of Podcasting, why podcast education matters more than ever, and how websites, email lists, communities, video, RSS, and AI-assisted workflows are becoming essential parts of a creator’s survival strategy. Dave joined Podpage as Head of Podcasting in 2024, and School of Podcasting has been helping creators launch, grow, and monetize podcasts since 2005. The conversation also moves into some of the biggest issues facing podcasting and new media in 2026, including AI-generated shows, human voice and video cloning, creator burnout, YouTube’s influence on podcast identity, Apple’s HLS video podcast direction, and why human trust may become the most valuable asset creators have left. Rob and Dave bring decades of experience to this discussion. Both have seen podcasting shift through multiple technology waves, from the early RSS era to platform consolidation, video podcasting, AI tools, and the rise of creator-led media. That history makes this episode a practical and honest look at what indie creators need to do now to stay relevant, trusted, and discoverable. What does this episode cover? Can independent podcasters still succeed in a noisier, more competitive market? What does “winning” even mean now: downloads, money, trust, community, authority, or sustainability? Why the Podpage and School of Podcasting connection matters for podcast education and creator websites Why podcasters need a home base beyond social platforms and YouTube How AI is changing show notes, images, writing, research, production, and creator workflows Why AI-generated content should not all be treated as spam, but fraud and abuse must be addressed How human storytelling, lived experience, and trust help creators stand apart from AI content Why video is becoming harder to ignore, but audio-only creators should not panic How YouTube has changed public perception of what a podcast is What Apple’s HLS video direction could mean for audio, video, RSS, and creator workflows Why websites, email lists, communities, and audience ownership still matter How indie creators can avoid burnout while adapting to new media expectations Key Takeaways: Indie podcasters can still win, but the definition of winning has changed. Creators need more than a microphone and a media host. They need clarity, a trusted point of view, a website, a distribution plan, and a realistic path to audience growth. AI is not going away. The smartest creators will learn how to use it without losing their human voice. Video will continue reshaping podcasting, but not every creator has to become a full-scale video studio overnight. Human-created content still has a powerful advantage when it is rooted in story, experience, transparency, and trust. Websites are becoming more important again because creators need a stable home base that is not controlled by a single platform. Podcast education matters because the barrier to starting is low, but the barrier to standing out is much higher. Guest Dave Jackson Founder, School of Podcasting Head of Podcasting, Podpage.com 2018 Podcast Hall of Fame inductee Author of Profit From Your Podcast Dave Jackson has been helping creators launch and improve podcasts since 2005 through the School of Podcasting. He is also Head of Podcasting at Podpage, where he supports podcasters using websites as a central hub for discovery, audience ownership, and long-term growth. (The School of Podcasting) Guest links: School of Podcasting: https://www.schoolofpodcasting.com/ Podpage: https://www.podpage.com/ Dave Jackson: https://davidjackson.org/ Podcast Consultant: https://www.podcastconsultant.com/ Host Rob Greenlee Host, The New Media Show Podcast Hall of Fame inductee Chairperson, Podcast Hall of Fame Founder, Trust Factor Lab and Adore Network Co-Founder, Passion Struck Network Host and show links: New Media Show: https://newmediashow.com/ Rob Greenlee: https://robgreenlee.com/ Podcast Hall of Fame: https://podcasthall.com/ Adore Network: https://adorenetwork.com/ Trust Factor Lab: https://trustfactorlab.com/ Passion Struck Network: https://passionstrucknetwork.com/ Rob on LinkedIn: https://www.linkedin.com/in/robgreenlee/ Bottom Line in this Episode: This episode answers a major creator economy ...
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    1 Std. und 46 Min.
  • Libsyn’s Next Chapter: Podcast Hosting, Video, Monetization, RSS and API | Brendan Monaghan #660

    Libsyn’s Next Chapter: Podcast Hosting, Video, Monetization, RSS and API | Brendan Monaghan #660
    Apr 23 2026
    “Podcast episode hosting used to be simple. You uploaded an audio file, generated an RSS feed, and distributed your show everywhere. That model still matters, but it is no longer enough for the modern creator economy.” In this Episode 660 of The Live New Media Show, from April 22nd, 2026, Host Podcast Hall of Famer and Former Libsyn VP Rob Greenlee shares a screen and microphone with Brendan Monaghan, President and CEO of Libsyn, to explore how podcast hosting is changing and what creators should expect from platforms in 2026 and beyond. This conversation gets to the heart of a major shift happening across podcasting and new media. Hosting companies are no longer judged only by whether they can deliver a clean RSS feed and reliable file storage. Creators now expect monetization, analytics, video support, workflow efficiency, AI-assisted publishing, broader distribution, and real help with audience growth. That larger shift frames the entire discussion between Rob and Brendan. Brendan explains that Libsyn still carries the legacy of being one of podcasting’s earliest and most important hosting platforms, but the company is now operating in a far more complex environment. Brendan points to Libsyn’s evolution from a technology-led hosting company into a broader creator platform that includes advertising and monetization infrastructure, especially after the company acquired businesses such as AdvertiseCast and Pair Networks. He argues that the modern hosting business must combine publishing, monetization, measurement, and simplicity for creators at every stage of growth. Rob pushes the conversation further by asking the bigger industry question: What should a podcast hosting company become now? That leads into a wide-ranging discussion about platform aggregation, creator workflows, newsletters, live events, merchandise, and the growing expectation that creators should be able to manage more of their media business from one place. Brendan makes the case that the future belongs to companies that can keep creators at the center while simplifying the growing complexity around distribution and monetization. A major part of the episode focuses on AI. Brendan breaks AI into three areas: how Libsyn uses it internally as a business, how AI can assist creators with production and publishing workflows, and how fully AI-generated content may affect the medium’s future. Rob adds a deeper perspective by arguing that AI podcasting is already becoming more competitive than many in the industry want to admit. The two discuss whether the market will ultimately decide what AI content succeeds, why “AI slop” may be too broad a label, and why trust and disclosure may become much more important as synthetic media becomes harder to distinguish from human-created work. The episode also dives into one of the most important strategic tensions in podcasting right now: RSS versus API publishing. Rob and Brendan both acknowledge that most creators care more about simple distribution than the underlying protocol, but they also recognize that this shift has major implications for openness, platform control, and long-term creator independence. Their exchange about Apple, Spotify, YouTube, and the shift toward more controlled video delivery models reflects a broader market reality: creators increasingly want to be everywhere, but the mechanics of getting there are becoming more fragmented and platform-specific. Another strong section of the conversation centers on video. Brendan says Libsyn intends to be a leader in video, while Rob raises a practical concern many creators are just beginning to feel: a show that works well on YouTube may not automatically translate well to an audio-first experience, and a show built for traditional audio may not fully satisfy video-driven discovery environments. That raises the possibility that creators will need to think more deliberately about format, audience expectations, and whether a single production workflow can truly serve all platforms equally well. The conversation becomes especially valuable when the two discuss metrics: Apple’s HLS direction, and what streaming-style delivery might mean for podcast measurement and advertising. They point to a future in which the industry may move closer to actual listening signals rather than relying so heavily on download-based assumptions. If that happens, it could affect CPMs, ad sales, programmatic video advertising, and the broader economics of the medium. Rob also frames one of the biggest unresolved questions in new media today: If AI-generated shows become easier, faster, and more polished, what will human creators need to do to remain distinct and trusted? The answer that emerges from this episode is not panic. It is focus, transparency, stronger format thinking, and a deeper commitment to serving audiences with clarity and value. That makes this episode less about Libsyn alone and more about the future structure of podcasting ...
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    1 Std. und 1 Min.
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