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Music Lessons and Marketing

Music Lessons and Marketing

Von: Dave Simon
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Are you a music school owner eager to grow your teaching business and attract more students? This podcast is your go-to resource for applying proven marketing strategies and business fundamentals tailored to music schools. Learn how to enroll more students, keep them longer, and take your music school to the next level with actionable insights and expert advice. Whether you're just starting out or looking to refine your approach, this podcast will empower you to build a thriving music teaching business.2021 Marketing & Vertrieb Musik Ökonomie
  • How to Build a "War Room" for Your Music School (And Make Time to Grow) | EP 291
    Aug 26 2026

    In this episode, I talk about something that completely changed how I run my music school: the war room. If you've ever felt like you're constantly reacting instead of actually leading your business, putting out fires instead of planning ahead, this one's for you. I break down why that reactionary mode works fine when your school is small, and why it starts to fall apart as things get more complex. Then I walk you through the exact system I use to fix it, and no, it's not another app.

    Key ideas covered in this episode:

    • Why reactionary management feels fine early on but becomes a real problem as your school grows
    • The difference between the "digital front lines" of your business and true strategic thinking
    • A simple three-part notebook system for organizing every project on your mind
    • Why mixing growth projects with operational ones keeps your business balanced instead of burned out

    In this episode, you'll learn:

    • How to do a full brain dump of every project you've been avoiding, and actually make sense of it
    • A simple way to use AI to sort your messy notes into clear business categories
    • How to estimate time for any project so it stops feeling impossible to start
    • The exact method I use to decide which project to prioritize each week
    • Why physically leaving your school once or twice a week sharpens your thinking
    • How to build a habit that protects you from burnout before it happens
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    22 Min.
  • Why Your Best Teacher Just Said No (And What It Really Means) | EP 290
    Aug 17 2026

    In this episode, I talk about something that happens in almost every music school at some point. A great teacher, sometimes your best one, tells you no. You ask them to take on something new, and they push back, and it catches you off guard.

    I dig into why that happens, and what it actually reveals about the kind of leader your teachers think you are. Because a "no" is rarely about the task itself.

    A few of the key ideas I cover:

    • Why asking a teacher "would you like to do this?" almost always gets you a no
    • The difference between the barbershop model and a mission-based music school
    • Why respecting boundaries isn't always the full answer
    • How to ask for something in a way that actually gets a yes

    In this episode, you'll learn:

    • Why your best teacher saying no might be a leadership problem, not a personality problem
    • The exact question that turns a request into an obvious no every time
    • How to tell if you're secretly running a barbershop instead of a mission-based school
    • A simple mission statement framework that changes how your team responds to you
    • Why being a stronger leader has nothing to do with being stricter
    • What to say to a teacher instead of "would you like to," so they actually say yes

    davesimonsmusic.com

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    14 Min.
  • What a Punk Rocker and an Opera Singer Taught Each Other About Running a Music School | EP 285
    Aug 8 2026

    In this episode, I sit down with John Kozicki and Mandy York, hosts of the Rock School Proprietor podcast, and we get into something every music school owner deals with whether they realize it or not. How do you keep growing when your teaching philosophy and someone else's look nothing alike? John runs a punk rock brick-and-mortar school in Detroit. Mandy is a classically trained Music Together licensee. On paper they should not get along. In practice, they have built a friendship and a podcast around learning from each other, and I think their conversation will change how you think about your own studio.

    Here is what we cover:

    • How two studio owners with completely opposite backgrounds found common ground
    • Why parents deserve ongoing education, not just a sales pitch at enrollment
    • Whether the traditional lesson approach should really come first
    • What to do when a big franchise moves in down the street
    • Letting go of guilt around pricing and profit

    In this episode, you'll learn:

    • Why treating parents as students too can transform how families understand the value of lessons
    • A simple reframe that helps kids fall in love with playing before you ever hand them a method book
    • Why panicking when School of Rock or Bach to Rock opens nearby is the wrong move, and what to do instead
    • How group and ensemble experiences build musicianship in ways solo lessons cannot
    • The mindset shift that lets you stop feeling guilty about running a profitable school
    • Why your business itself can be one of the most creative things you ever build

    davesimonsmusic.com

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    35 Min.
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