In this episode of Muhami Matters, Chris Adams speaks with Cat Woolrich, Founder of Nine Yard Marketing, about why “hope” is not a marketing strategy and how professional services firms can move from wishful thinking to measurable, strategic marketing that drives results.

They explore:

✅ Why many professionals still rely on “hope” in their marketing

✅ How to align marketing with business goals

✅ The importance of clear messaging and knowing your audience

✅ How to measure success and know when to pivot

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.

In this Muhami Matters trailer, Chris Adams is joined by Cat Woolrich, Founder of Nine Yard Marketing, to explore why “hope” is not a marketing strategy and how professional services firms can move from wishful thinking to measurable, results-driven marketing.

🎧 Full episode launches Monday, 3 November 2025.

🌐 Learn more: https://muhami.ae/muhami-matters/

👤 Guest: https://www.linkedin.com/in/cat-woolrich-96603327/

🏢 Nine Yard Marketing: https://www.nineyardmarketing.co.uk/

🎙️ Host: https://www.linkedin.com/in/chrisadamsdxb/

🎧 Listen to more episodes: https://shows.acast.com/muhami-matters

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Muhami Matters, Chris Adams is joined by Sharon Means, Founder of Sharon Means Business, to discuss the growing trend of fractional leadership and its value for professional firms.

Sharon explains how firms can achieve smarter growth by engaging experienced leaders on a fractional basis, gaining strategic insight without the full-time overhead.

The conversation explores practical ways that fractional executives support business transformation, strengthen leadership teams, and help organisations stay agile in competitive markets.

🎧 Tune in now to discover how thinking fractional could be the key to sustainable success.

🔗 Guest Links

Sharon Means – linkedin.com/in/sharonmeans/

Website – sharon-means-business.com

🎙 Host

Chris Adams – linkedin.com/in/chrisadamsdxb/

🏢 Produced by

CJA Consulting – cjaconsult.com

🎥 Watch the full video episode on YouTube: youtube.com/@MuhamiME

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.