Hiring your first marketing manager feels like a big milestone—but it can also be one of the most expensive mistakes if you don’t understand what you’re really paying for.

In this episode, Chris breaks down the real cost of hiring a marketing manager for a med spa, why delegation matters more than most owners realize, and how burnout and mediocre execution happen when too much responsibility gets shoved into one role. You’ll learn what entry-level vs. experienced marketing salaries actually look like, the hidden costs most owners forget to budget for, and why salary alone does not equal strategy.

If you’re feeling stretched thin, overwhelmed by marketing, or considering your first hire, this episode will help you make a smarter, more sustainable decision.

You’ll learn:

• Why trying to do everything yourself leads to burnout

• What a marketing manager should (and shouldn’t) own

• Realistic salary ranges for marketing hires

• The hidden costs beyond salary most owners overlook

• Why execution fails without clear strategy and delegation

Perfect for med spa owners who want growth without chaos—and clarity before making their next hire.

#MedSpaMarketing #MembershipProgram #RecurringRevenue #PatientRetention #MedSpaGrowth

👉 Get your free Med Spa Brand & Funnel Audit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themedspaagency.com/discovery-call/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Join our⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook Group for Med Spa Marketing Tactics and Tips⁠⁠

What aesthetic treatments are built to last—and which ones are more hype than substance?

In this episode of Moving the Needle, host Chris Fink sits down with Beth Ann Maloney, licensed medical esthetician, national trainer, and industry educator with over 18 years of experience in medical aesthetics. Together, they explore how skincare science, education, and integrative wellness are shaping the future of aesthetic treatments.

Beth Ann shares expert insight into:

• Why foundational skincare knowledge matters more than chasing trends

• The critical difference between skin type vs. skin condition

• Treatments with long-term value, including microcurrent, microneedling, and wellness-driven protocols

• Common consultation mistakes that hurt outcomes and patient trust

• How med spa owners can build consistent, scalable skincare programs

• Where practices leave money on the table with retail and treatment protocols

• Why hydration, internal wellness, and lifestyle changes are redefining acne and anti-aging care

• How to invest in devices strategically—without overextending your business

This episode is a must-listen for med spa owners, estheticians, injectors, and practice managers who want better results, stronger teams, and future-ready skincare systems.

Featuring Beth Ann MaloneyOwner of Masson Ltd., founded by Jacques Masson

🔗 LinkedIn: https://www.linkedin.com/in/beth-ann-maloney-3731a032?trk=contact-info

Instagram: @beth_ann_maloney
YouTube: Beth Ann Maloney
Work Email: bethann@massonltd.com

👉 Get your free Med Spa Brand & Funnel Audit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themedspaagency.com/discovery-call/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Join our⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook Group for Med Spa Marketing Tactics and Tips⁠⁠⁠

📱💳 How to Market a Membership Program for Your Med Spa
Are your memberships actually driving predictable revenue—or just sitting on your website unnoticed? In this episode of Moving the Needle, we break down how to market your med spa membership program so it consistently attracts, converts, and retains patients.

You’ll learn:
✅ How to position your membership as a no-brainer value, not a discount✅ Where to promote your membership (social, email, in-spa, ads) for maximum impact✅ Messaging that increases sign-ups without cheapening your brand✅ How to use content and offers to overcome commitment hesitation✅ Practical strategies to turn one-time patients into long-term members

If you want to build recurring revenue and patient loyalty, this episode is your step-by-step guide to marketing a successful med spa membership program.

#MedSpaMarketing #MembershipProgram #RecurringRevenue #PatientRetention #MedSpaGrowth

👉 Get your free Med Spa Brand & Funnel Audit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themedspaagency.com/discovery-call/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Join our⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook Group for Med Spa Marketing Tactics and Tips⁠⁠