Monday Rundown: Google's Commerce Layer Cuts Out the Middleman
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Monday Rundown: Google's Commerce Layer Cuts Out the Middleman
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Google's hotel booking protocol is now live infrastructure, routing reservations through AI agents without human intervention. Brands that aren't integrated risk becoming invisible to the systems mediating discovery.
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A five-minute morning briefing on AI, agentic search and the future of travel marketing, built for senior travel marketers who'd rather stay ahead than catch up. Every episode covers what's changing in how travellers discover, consider and book – from AI agents and agentic commerce to search visibility, audience behaviour, and what it all means for travel brands right now. Each episode is AI-generated and presented in an AI voice.
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