You’re posting consistently. So why isn’t it converting?

In this episode, I break down why more content isn’t the answer and what’s actually missing from your strategy. We’ll talk about buyer journey gaps, trend hopping, and how to build a content ecosystem that guides people toward working with you.

If you’re a busy solopreneur who can’t afford to waste time on content that doesn’t pull its weight, this one’s for you.

MENTIONED IN THIS EPISODE:

1. Join Content To Clients Club
2. Grab Your Free Content Chaos Reset

What if the problem isn’t that you’re not doing enough, but that you’re doing too much of what doesn’t actually work for you?

In this episode of Mompreneur Mastery, I’m joined by Tracy Stanger for a conversation about building a business that fits your life, your brain, and your actual capacity.

We talk about why copy-paste strategies and guru formulas leave so many business owners burned out, how Tracy’s background and early motherhood shaped her anti-hustle approach, and why “less but better” starts with noticing what you hate, what drains you, and what actually gets results.

This episode also dives into designing your business around your personality, embracing neurodivergence, and reframing selling as a human conversation instead of a high-pressure performance.

If you’ve ever felt like most online business advice wasn’t built for moms or real life, this one will feel grounding.

1. Instagram: @tracy.stanger
2. Free resources and private podcast: Simple Human Selling
3. Get Sydney's free Content Chaos Reset here

Alexandra Marziello is a twin mom, former corporate finance professional, and the founder of Back to Home Base. She left her corporate job, started a business almost immediately, and built it while parenting two toddlers and embracing a very planned-ish approach to life and work.

In this episode, we talk about what it actually looks like to run a business from home with kids, including:

1. why strict schedules fall apart fast and what works better instead
2. building a business in short pockets of time
3. letting go of perfection and focusing on strengths early on
4. the mental shift required when work and motherhood overlap constantly
5. creating boundaries that are flexible enough to survive sick kids and real life

We also touch on how her value of connection shows up in her work at Back to Home Base, and why her offers are designed to make life easier, not more complicated.

If you’re trying to grow a business without forcing yourself into routines that don’t fit your season, this one will hit.

1. Instagram: @backtwohomebase
2. Website: www.backtohomebase.com
3. Podcast: Planned-ish
4. Free mini party playbook
5. Get Sydney's Content Chaos Reset