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Modernize Your C-Store Retail Network

Modernize Your C-Store Retail Network

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Summary: In this episode of COMMERCE NOW we discuss fuel and convenience and how things have changed and continue to change and what fuel and convenience retailers need to do to keep up with these changes. Related Content:  What are your Shopper's Thinking? Nielsen Survey: Retail Personas Related Links: LinkedIn Profiles - Jerry Langfitt Reint Jan Holterman DieboldNixdorf.com Transcription: Jerry Langfitt:                     00:14                     Well, everyone. Thank you for joining us today. I would like to welcome today's guest RJ Holterman. Who works with a fuel and convenience group at Diebold Nixdorf. Welcome RJ, thanks for joining me today. RJ Holterman:                    00:24                     Thank you, Jerry. Thanks for having me today, I'm looking forward to this conversation Jerry Langfitt:                     00:29                     Today, we're going to talk about fuel and convenience and how everything has changed and how everything is still changing. And what fuel and convenience retailers need to do. RJ, what do you see happening in the fuel and convenience market today? RJ Holterman:                    00:43                     Well, I think like in other segments of retail, we see a huge transition going on. And with saying that, I think in the end convenience stores are unique, but no longer really separate or set apart from the other types of stores. And especially I think in today's challenging economic environment, you'll see that fuel and convenience retailers are facing a critical inflection point. If you just look at, for instance, the number of people driving less in the US, one reason study found that more than 60 million Americans had stopped commuting. And that the numbers of people getting gas once a week had fallen by almost a third compared to the pre pandemic months of January and February, one year ago. So at the same time, an increase in the oil supply has triggered a significant drop in oil prices. And as demand for fuel remains low, fuel and convenience store retailers must adapt in order to survive. Jerry Langfitt:                     01:37                     So with convenience sales that I've read are up. Most of them have grown, most of the store count might've stayed either the same or just slightly off compared to fashion retailers. What's going on and how is COVID 19 affecting how people are reacting to the benefits of a convenience store? RJ Holterman:                    01:58                     Yeah, I think especially now with this whole pandemic, people who do leave the house or even are allowed to leave the house in some countries. Typically prefer to keep the distance from other customers and store staff. So that will lead them from, let's say the very crowded and big grocery stores and supermarkets and they rather would visit a smaller stores with less people in it. So they have less chance or lower chance to contract COVID. So you see that people will visit convenience stores more rather than the big supermarkets. Jerry Langfitt:                     02:32                     Well, with the fuel industry in transition and rapidly needing to do more than just fuel. How do they need to really look at this and change their operating model or what their goals are? RJ Holterman:                    02:44                     Like you'll see is that, the fuel industry is rapidly moving beyond the traditional forecourt interactions. And retailers seek to offer additional services, expanded services in order to achieve a one-stop shopping experience. While adapting, their business model from fuel plus to plus fuel. At the same time, consumers expect a seamless shopping experience that can start at home or on the go or wherever they are and then continue at the petrol station. So it's not just they visit the store, but typically journeys have started hours, minutes, days before they entered the petrol station. And this also requires retailers to be able to combine lets say, the offline with online journeys. Jerry Langfitt:                     03:28                     So there's a lot of changing consumer behavior, as we've already talked about with COVID. But there's also just, people are seeing the need for convenience even more now. How can we react or what are we seeing with that changes in the consumer behavior? RJ Holterman:                    03:42                     What we are seeing indeed is increased demand for new ways to shop. So that's online to offline. But also think about people who order products, but want to pick them up at a ...

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