Who are the six Wellness Consumers? And which one do you fit in to?

Adrienne shares her insight into the latest trends in Wellness and the 2026 consumer reports, and the tribes or cohorts that you can place the different customers in to.

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Today on the show the team start with a look at the news that demand for on-site gyms has surged as staff wellbeing takes centre stage. As health and wellbeing continue as priorities, new research from gym supply manufacturer BLK BOX has revealed an increased demand for office-based gyms from both employees and employers. Read more here: https://startups.co.uk/news/office-gym-demand/

Things turn to AI, as they often do these days, and the team discuss the rise in AI therapy and preventative healthcare. Is this move net positive or negative?

And lastly, Adrienne predicts a rise in Sexual Wellness as a pillar of the industry.

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Disclaimer: 1N products contain nicotine, which is addictive and not risk free, and are intended only for adults who already use nicotine.

Today on the show Adrienne speaks with Terry Seal, Founder of 1N (1nlabs.com).

They discuss the current reframing of nicotine within wellness and Terry’s approach to communicating responsibly with factual, science-based claims, acknowledging historical tobacco-industry marketing harms and the stigma linking nicotine with smoking and vaping.

There's also a look at biohacking’s mainstreaming, polarisation, male-dominated voices, and misinformation risks, and how the recent 1N launch has gone. With its roots in biohacking, 1N started in Berlin, where Terry came across the need for a nicotine product with higher quality and more transparency.

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