Standing on Mindera's Yellow Box in this episode is our Business Consulting Lead Mafalda Barros. In discussion with Pedro Vicente, she reveals her approach to bridging the gap between business and technology to deliver solutions that meet client's key goals and objectives.
00:00 - Welcome! 00:53 - Introduction of Mafalda Barros 01:32 - Expanding Service Offerings at Mindera 02:35 - Transition from Software Engineering to Business Consulting 05:31 - The Value of Business Consulting 07:26 - Moving Beyond Slide Decks with Workshops 09:22 - Navigating Human Challenges and Building Trust 15:30 - Retail Moving from Personalization to Immersion 17:52 - Data, Intuition, and the Role of AI Agents 24:09 - Overcoming the Fear of Failure 26:52 - Celebrating Success and Defining the "Mindera Difference" 29:59 - Final Messages
Key topics include:
Maf's Approach to Business Consulting: Connecting her background in software engineering with business strategy by using a pragmatic, outcome-focused lens. Rather than relying on generic, rigid frameworks, she emphasises custom solutions tailored to each business's specific characteristics.
The Three Pillars of Project Success: Successful project delivery requires looking at a client holistically across three key axes – processes, people, and technology. While business sets the goals and technology enables them, it is ultimately people who make things happen.
Navigating Human Challenges: Earning trust quickly and practising full transparency are essential to overcoming scepticism and managing change within an organisation. In business consulting, Barros treats "people" as the most challenging yet most rewarding variable.
The Future of Retail and "Immersion": Maf details an upcoming shift from standard hyper-personalisation to an "anticipation era". Supported by AI agents and data, retailers will be able to seamlessly predict and fulfil customer needs before the consumer even consciously recognises them.
Data and Intuition: Maf believes data and intuition must coexist in decision-making. While data provides a highly valuable baseline, human intuition and judgment are necessary to adapt to unpredictable external variables like economic shifts or global events.
Mindera’s Competitive Advantage: Mindera differentiates itself by offering both business consulting and end-to-end engineering under one roof. Barros describes the team as "suitless consultants" who roll up their sleeves to turn concepts into reality.
Final Advice on AI: For companies embracing the AI revolution, Maf's core advice is to explore the technology as much as possible, but "don't forget to be human".
Host: Pedro Vicente Audio & Video: Daniel Andrade Editor: Ian Whiteling Graphics: Catarina Carneiro