My guest is Clint Stinchcomb, CEO of CuriosityStream.

Two years ago, CuriosityStream was known as “the Netflix of Documentaries.” Today, it is on track to earn more money from AI content licensing than from subscriptions.

Clint and I talk about how AI licensing really works for media companies.

We use CuriosityStream as a real example, not a theory.

We focus on deals, content, and money.

High-signal takeaways:
• How he built 2M+ hours of content (video and beyond) to license to AI Giants
• The “filet” of AI training content, and why wildlife and sports win
• ~$20M AI licensing run rate (my estimate) — the first 9 deals with AI companies, and why that number could soon double or triple
• What a typical AI video licensing contract looks like
• How many hours of content AI companies test before scaling
• Why video, audio, ebooks, and even software code are in play
• Four lessons Clint wanted to learn before doing his first AI deal
• His work with John Hendricks, founder of Discovery and CuriosityStream

Family too — We also talk about the impact of AI on his family. Clint shares how he thinks about using AI to capture and preserve his mom’s memories.

If you run a media business, work in AI, invest, or create content, this episode shows how these deals work in the real world.

I’m Rob Kelly, and this is Media and the Machine, a show about the biggest technology shift of our lifetime and how to profit from it.

Each week I talk with founders and CEOs closest to AI and Content, the people figuring this out in real time. I’m also building an AI content business myself and sharing what I learn along the way.

I'm a 3-time founder and CEO and earlier in my career interviewed such tech leaders as Steve Jobs and Bill Gates.

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Thx! -Rob