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Media Strategy, Missteps, & Reputational Fallout

Media Strategy, Missteps, & Reputational Fallout

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Reputation Nation hosts Anne Marie Malecha and Stacy Bratcher examine high stakes litigation through the Blake Lively v. Justin Baldoni case, exploring the critical relationship between legal strategy and crisis communications when every filing makes headlines and every statement goes viral. They break down why "no comment" is never neutral, crisis management as a containment discipline and the use of litigation websites as strategic first-strike tools to frame narratives. The episode covers the pressure to speak versus the benefits of staying quiet, publicity for different stakeholder types and practical advice on vetting crisis firms.

Episode 5. Lively v. Baldoni.

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