Measurement Breaks, Craft Pushes Back, and Where the Money Flows Titelbild

Measurement Breaks, Craft Pushes Back, and Where the Money Flows

Measurement Breaks, Craft Pushes Back, and Where the Money Flows

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 What happens when the analytics you rely on disappears overnight — and why that matters as awards and investors reshape who wins in podcasting. In this episode we unpack the Chartable shutdown, the NYC Podcast (Libby) Awards' push to value craft over downloads, and new data on where investment and profit are concentrated. You’ll come away with a clearer picture of how infrastructure, recognition, and capital are splitting the industry — and what creators can do about it.

Main topics covered
- Chartable’s shutdown: immediate operational fallout and who’s most exposed
- NYC Podcast/Libby Awards: elevating craft as an alternative path to value
- Investment geography + Goalhanger’s profit: where capital and consolidation are heading

Key takeaways
- Tool fragility forces independents into vulnerable stacks; measurement consolidation favors deep‑pocketed incumbents.
- Craft recognition (awards, niche prestige) creates monetization alternatives — but can be co‑opted by big players.
- Capital flows and profitable mid‑size companies enable consolidation — and also provide potential partners or stabilizing bridges.
- Contrarian view: disruption can spur better competition and new measurement solutions if creators stay strategic about tools and markets.

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