If your website gets traffic but not leads, your homepage is probably leaking conversions. In this episode of Measured, we share a 5 minute website audit checklist to improve clarity, build trust, and make the next step obvious.

In this episode: - The attention window: 0 to 3 seconds speed, 3 to 10 seconds clarity, 10 to 20 seconds trust - The model: Clarity to Trust to Path - Above the fold essentials: headline, subhead, primary CTA, proof near the CTA - The 3 biggest leaks: confusion, friction, waiting - The 5 minute audit questions you can run on any homepage

Customer question: My old agency kept talking about impressions and clicks, but revenue did not change. What should I actually pay attention to?

Featured project: Camp Okoboji https://www.campokoboji.org/

Example mentioned: https://companiesmidwest.com/

In this episode of Measured, we break down Search Everywhere SEO and share a simple Core vs Wrapper framework so one idea can work on Google, Reddit, LinkedIn, and your website without copy paste content.

Search is not just Google anymore. People search inside platforms (Reddit, LinkedIn, YouTube, TikTok, Amazon) and Google is increasingly surfacing those conversations too. If you want to be found, you need to show up where your customers actually look, then make the handoff from platform to website clean.

In this episode, we cover: - What “Search Everywhere SEO” actually means - Why Reddit and LinkedIn results can rank in Google - Why copy and paste content across platforms usually fails - Core vs Wrapper: what stays the same vs what must change by platform - The 3 wrappers that matter most: Preview, Post, Page - What to measure so this stays grounded in outcomes

Core vs Wrapper (quick definitions) Core: the point, proof, takeaway, and what to do next Wrapper: the platform specific packaging (hook, length, format, CTA, plus preview details like title, description, and image)

Also in this episode Customer question: Do we really need to keep adding content to our website? Featured project: Torino Leather Company (handmade in the USA leather goods) https://torinoleather.com/

AI content is everywhere, but most businesses are still asking the same question: is it helping SEO or quietly hurting it?

In this episode of Measured, we break down what “AI content” actually means, explain what an LLM is (the technology behind tools like ChatGPT and Gemini), and walk through the real difference between AI generated content and AI assisted content. We also cover where AI creates risk for search, including generic sameness, made up facts, weak point of view, and publishing large volumes of content that looks fine but earns no trust.

From there, we share a simple workflow you can actually rely on. Start with keywords and search intent, use AI to build structure and a first draft, then apply a human pass to add accuracy, depth, brand voice, and real value like examples, screenshots, and firsthand experience. We also talk through what to measure so AI stays tied to results, including time saved, how much rewriting was required, fact corrections, and how performance shows up in impressions, clicks, and conversions over time.

Also in this episode Customer question: We launched a new website. Why isn’t anyone finding it yet? Featured project: City of Spencer, Iowa, including a new website and a custom app that connects directly into WordPress - spenceriowacity.com