Measured: Ads in ChatGPT? The Zero‑Click Measurement Reset
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Measured: Ads in ChatGPT? The Zero‑Click Measurement Reset
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What happens to measurement when the click disappears
In this episode of Measured, we unpack what changes when AI becomes the interface. Ads are expected to appear inside tools like ChatGPT, where visibility is driven by recommendations and references, not clicks.
We break down what we actually know about advertising in AI so far, why zero click environments change performance expectations, and how limited inventory and trust will matter more than ever. Then we zoom out to the bigger issue teams are already facing: weaker tracking, less shared data, and declining attribution accuracy.
That reality forces a reset in how measurement works. Less focus on perfect precision, more focus on direction, decision making, and first party data you control.
Also in this episode: Customer question: Do WordPress updates really matter, or can they be ignored Featured project: Midwest Land Management in Spencer, Iowa
If marketing is going to perform in an AI first world, the standard stays the same: clarity, control, and measurement that actually drives decisions.
