The business purposes of digital data collection are not so obvious to all, and things will get even more complicated in an internet dominated by AI agents. We will today revisit the history of Digital Analytics and its evolution from Marketing-centric Analytics to Product Analytics and, eventually, Customer Experience Management (CXM). From there we will address the origins and current state of the composable MarTech stack and the activation, personalization, or demand generation possibilities it unlocks, with a new generation of Customer Data Platforms and Data Warehouses at its core.

We do this with the best possible guest. Adam Greco is one of the leaders of the data industry. As one of Omniture’s earliest customers and employees and a data consultant, he has helped thousands of organizations improve their digital properties through data. Adam has blogged extensively about data and authored the preeminent book on Adobe Analytics. He has held strategic roles at Salesforce, Amplitude, and several other leading organizations, having also served as a board member of several data technology providers and winning several awards from the Digital Analytics Association. Adam is a product evangelist at Hightouch, where he helps leading organizations strategize around using data to accelerate growth.

References:

* Adam Greco at Hightouch

* Adam Greco on LinkedIn

* Tejas Manohar: Data activation and composable CDPs in a privacy-first world (Masters of Privacy, January 2024)

* What is Customer Experience Management? (Harvard Business Review, April 2025)

* A deeper look at AI crawlers: breaking down traffic by purpose and industry (Cloudflare, August 2025)

* Learning more about Digital Analytics: Marketing Analytics Summit (Santa Barbara, April 2026).

Anu H. Bradford is a Finnish-American author, law professor, and expert in international trade law. In 2014, she was named the Henry L. Moses Distinguished Professor of Law and International Organization at the Columbia Law School. She is the author of “Digital Empires: The Global Battle to Regulate Technology” and “The Brussels Effect: How the European Union Rules the World”.

Anu Bradford attended Harvard Law School on a Fulbright Scholarship, graduating with another Master of Laws degree from Harvard in 2002. After time in Brussels with the law firm of Cleary Gottlieb Steen & Hamilton, working on EU competition law, she returned to the US, joining the faculty at the University of Chicago as an assistant professor of law. She later joined Columbia Law School as a professor of law and an expert in international trade law. She has been named a Young Global Leader by the World Economic Forum and in 2024, she was awarded the Stein Rokkan Prize for Comparative Social Science Research for her book Digital Empires.

With Anu we are finally looking at EU Digital Policy, including personal data protection and privacy, from a geopolitical and international trade perspective.

References:

* Anu Bradford (Wikipedia)

* Anu Bradford on LinkedIn

* Digital Empires: The Global Battle to Regulate Technology (Oxford University Press, 2023)

* The Brussels Effect: How the European Union Rules the World (Oxford University Press, 2019)

* EU-US trade figures 2023 (EU Commission, Trade Policy)

* Lukasz Olejnik: Propaganda, misinformation, the DSA, Section 230, and the US elections (Masters of Privacy, November 2024).

Dr. Gabriela Zanfir-Fortuna is a globally recognized data protection law expert, with 15 years of experience in the field split between Europe and the U.S., spanning academia, public service, consulting and policy. She currently is Vice President for Global Privacy at the Future of Privacy Forum, a global non-profit headquartered in Washington DC, coordinating FPF’s offices and partners in Brussels, Tel Aviv, Singapore, Nairobi, and New Delhi, and leading the work on global privacy and data protection developments related to new technologies, including AI. She is also a founding Advisory Board Member of Women in AI Governance, and an affiliated researcher to the LSTS Center of Vrije Universiteit Brussel.

Dr. Zanfir-Fortuna worked for the European Data Protection Supervisor and is a member of the Reference Panel of the Global Privacy Assembly – the international organization reuniting data protection authorities around the world, as well as a member of the T20 engagement group of the G20 under Brazil’s Presidency in 2024.

She was elected to be part of the Executive Committee of ACM’s Fairness, Accountability and Transparency (FaccT) Conference (2021-2022). Her scholarship on the GDPR is referenced by the Court of Justice of the EU, and in 2023 she won the Stefano Rodota Award of the Council of Europe for the paper “The Thin Red Line: Refocusing Data Protection Law on Automated-Decision-Making“, alongside her co-authors. Dr. Zanfir-Fortuna holds a PhD in Law with a thesis on the rights of the data subject under EU Data Protection Law, and an LLM in Human Rights (University of Craiova).

With our guest, here for a third time, we have gone through the logic of the Digital Omnibus package aiming to reform a cluster of important EU regulations, the “birth defects” of the AI Act, the importance of South Korea in the global data protection panorama, and the potential consequences of the recent CJEU case, Russmedia.

References:

* Gabriela Zanfir-Fortuna at the Future of Privacy Forum

* Gabriela Zanfir-Fortuna on LinkedIn

* Gabriela Zanfir-Fortuna: A world tour of data protection laws (Masters of Privacy, April 2021)

* Data Protection vs. Privacy and Data Privacy: a January 28th conundrum (with Gabriela Zanfir-Fortuna, Masters of Privacy - 2025)

* X v Russmedia Digital SRL (CJEU, December 2, 2025).