Tyler Suchman, founder of The Storage Agency, shares how local SEO, Google Ads, and a partner-first approach drive smart, sustainable growth in self-storage. With a background spanning sports media, music, and tech startups, Tyler has built a marketing agency serving over 300 facilities nationwide. He walks us through aligning marketing spend with operator goals, cleaning up a facility’s online footprint, leveraging Google reviews, and building trust-based client relationships that last.

Key Takeaways:

(02:12) From sports radio to self-storage marketing.

(06:45) Choosing self-storage as a niche and how they partner with clients.

(11:03) Aligning marketing spend with client stabilization goals.

(13:36) What an agency should do

(16:38) Small operator case study

(18:14) The nuts and bolts of local SEO and cleaning up your “web footprint.”

(24:03) Why Google reviews matter and how to respond effectively.

(27:37) What makes a great client—and the traits that make partnerships thrive.

(32:40) Cubby enhancing their platform for better marketing results

(35:52) Website considerations for better marketing results.

(39:25) Integrity, kindness, and doing business with the right people.

Resources Mentioned:

Tyler Suchman | LinkedIn

https://www.linkedin.com/in/tylersuchman/

The Storage Agency | Website

https://www.thestorageagency.com/

Cubby | Website

https://www.cubbystorage.com/

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#SelfStorageMarketing #LocalSEO #GoogleAds #StorageAgency #StudentsOfStorage