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Marketing Strategy

Marketing Strategy

Von: Marius Jost
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 The Marketing Strategy Podcast is where you find the insights needed to grow your business. Each episode explores proven marketing strategies designed to help you stay ahead of the competition. Learn how to: • Reach your ideal customers • Build and maintain client trust • Drive lead generation and conversions • Get ahead of the competition and achieve sustainable business growth • Maximize returns on your marketing budget • Grow your brand and protect your business reputation For marketing examples, visit us at https://jostm.com.2024 Marius Jost (Marc Jost) Management & Leadership Marketing & Vertrieb Ökonomie
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  • Are you relaunching your website? Which Web Platform is the Right Choice in 2026?

    Are you relaunching your website? Which Web Platform is the Right Choice in 2026?
    Feb 16 2026
    Does your website need a re-launch? Playing with the thought of using an AI-Website such as Base or Vercel? Don't do it! Maybe you are thinking about relaunching on Webflow? Or: Is WordPress even still relevant in 2026? What about Funnel Builders such as ClickFunnels or Systeme.io and what about simple Builders such as WIX and Squarespace? This Podcast will answer your questions! If you are re-launching, we are happy to help: Find examples at https://jostm.com/relaunch In this episode, we are talking about the following systems - WordPress™ - Elementor™ - Divi™ - Leadpages™ - funnelcockpit™ - clickfunnels™ - systeme.io™ - Vercel / v0.app™ - Base44™ - Joomla!™ - Webflow™ - WIX™
    - Squarespace™
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    9 Min.
  • The #1 Business Metric Every B2B CEO Must Know - But Most Don't (Or They Misjudge It)

    The #1 Business Metric Every B2B CEO Must Know - But Most Don't (Or They Misjudge It)
    Nov 24 2025

    What is The Single Most Important Metric that makes or breaks your B2B business? It is your pLTV:CAC ratio (Some call it LTGP/CAC). It shows you how much lifetime profit you are generating for every € you've spent to acquire a customer. Learn how you calculate it for your B2B business. We also touch on the traps to avoid.

    • You will also learn how to segment pLTV:CAC
    • How to use Cohort Analysis using pLTV:CAC
    • and we will debunk three myths about pLTV:CAC

    Read our in-depth article about your LTV:CAC ratio (others call it CLV:CAC ratio) and download our infographic to help you navigate all the information you need to gather for it:

    https://jostm.com/b2b-ceos-do-you-know-your-1-health-metric-how-many-e-of-lifetime-profit-are-you-generating-for-every-e-youve-spent-to-acquire-a-customer/

    We are JOST Digital Strategy Consultants, a B2B marketing agency helping consultants, architects and industrial service firms get the clients that really matter.

    → Want to calculate pLTV:CAC but avoid Excel hell? Use Growlytics™, our free tool that helps you visualize key revenue, sales and LTV/CAC metrics. It is for CEOs, owners and strategic marketers who don't like to be tracked. No registration is required. You can run and use this online tool on any device. To start it, visit: https://jostm.com/

    Want to see our Monthly B2B Strategy Video before it gets published anywhere else? Find it at https://jostm.com/b2b-performance-marketing-agency/

    This episode in YouTube: https://youtu.be/MColDFMWwdc
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    11 Min.
  • What Does it Take to Get my WordPress Page GDPR Compliant?

    What Does it Take to Get my WordPress Page GDPR Compliant?
    Sep 13 2025
    What does it take to get my WordPress page GDPR Compliant? The truth from a business owner's perspective: You don't want to spend hours studying rules or wrestling with tech details. What you really want is peace of mind—knowing your website follows GDPR so you avoid costly warning letters that can drain your time and money. Especially in Austria, Germany and the Netherlands this is relevant! I've worked with many businesses and created a no-nonsense 5-step plan that anyone can follow. It covers everything from checking what's on your site today, figuring out what needs to change, making those changes happen, and setting up your privacy statements and cookie consent properly. You can download the full step-by-step guide here as a simple image and either handle it yourself or know exactly what to ask an expert for. Don't leave your business exposed to fines from competitors. Take control with a proven plan that protects your web presence. Download your guide now and get GDPR smart. #GDPR #BusinessOwner #WordPressCompliance #AbmahnungStop #PeaceOfMind
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    16 Min.
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