What if 5 to 10% of your marketing budget could create a moment so big it actually changes how people feel about your brand?

In this episode of Marketing People Love, I sit down with Rabah Rahil, one of the most creative marketers I have ever worked with and the mind behind some of the most memorable moments in modern B2B and SaaS marketing. From helping Triple Whale raise $25M and creating the Whaley's Awards to launching Fermat's SaaS couture drops that took over the internet, Rabah shares how to design marketing people genuinely want to be part of.

We talk about moonshot marketing and why small, intentional bets can drive outsized impact when your fundamentals are solid. Rabah breaks down what it really takes to build community through events and experiences, how high FOMO moments are engineered, and why the pre build up, the live experience, and the post event momentum all matter.

We also get into why most brand merch fails, how Fermat flipped the script by creating products people actually wanted, and where art, science, and humanity intersect in great marketing.

If you want to think bigger, take smarter risks, and create marketing people actually love, this episode will change how you see what is possible.

In this episode of Marketing People Love, Jacques sits down with Delamon Rego, a growth leader who helped scale DECKED more than 10X in just six years. Together, they revisit the strategic bets, channel sequencing and mindset shifts that took the brand from a small automotive upstart to a durable, nine-figure growth engine.

Delamon shares the behind-the-scenes decisions that powered DECKED's explosive rise, including layering S-curve channels at exactly the right time, investing early in durable brand assets, running bold experiments, including the YouTube campaign that delivered 6x ROAS, and building world-class teams through relentless recruiting.

He also breaks down why most brands stall out between $20M–$40M, and what it really takes to break through the plateau. Whether you're a founder, marketer, or operator aiming for your next major growth inflection, this conversation is packed with actionable and energizing insights. Get ready to rethink your channel mix, your mindset, and the bets you're willing to make.

What does dog poop have to do with brand growth? More than you think. On this episode of Marketing People Love, Jacques Spitzer sits down with Kyle Fredriksen of American Pet Nutrition, Supreme Source, to unpack how a small, family-owned pet brand took on billion-dollar competitors and won.

Kyle shares the journey from corporate giants like P&G and General Mills to running a challenger brand with autonomy, creativity, and courage. From uncovering the "job to be done" for pet parents to taking a bold swing with unforgettable, slightly uncomfortable advertising, Kyle breaks down the strategy that drove four years of consistent growth, even while the category around them was flat or declining.

You'll hear how insights about pet digestion, yes, poop, became the centerpiece of a growth strategy, why taking big creative risks is the secret weapon of challenger brands, and how a culture of trust and leadership allows small teams to move fast and make bold decisions. Kyle also draws lessons from baby brands like Pampers that translate perfectly to the pet aisle and explains why doubling down on what works beats chasing every new trend.

This episode is packed with actionable marketing lessons for anyone looking to break through, connect emotionally with their audience, and make advertising people actually love.