“With Andromeda, we can look at the entire universe.”

What should marketers focus on now that Meta’s ad algorithm handles targeting?

Sukhesh Miryala (Director of Product Management, Meta) sits down with Connor MacDonald (CMO, Ridge), Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) to open up how Meta picks a winner for every impression.

Rising CPMs don’t always mean your last change backfired. Meta’s ad prices reflect supply and demand, while Andromeda lets its delivery system consider more ads for each impression. As automation improves, the marketer’s job shifts toward defining what a valuable outcome looks like, supplying reliable data, and building diverse creative that helps Meta find the right match.

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“All of these products eventually are going to come together.”

Who calls the shots once Meta’s AI takes over?

Nik Ketkar (Director of Product Management, Meta) sits down with Connor MacDonald (CMO, Ridge), Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) to map Meta’s plan for AI-run media buying.

Half of a buyer’s job is still setup, structure, and budget tweaks. Meta wants that half gone, folded into Advantage+ and Ads Creative Studio. Once the AI proposes every move, buyers have to decide how much control to keep. The richer the inputs they feed it, the easier that control is to hand over.

Interested in trying Meta's Ads Creative Studio or the other automation products Nik discusses in this episode? Fill out this form: https://9ops.co/meta-adscreativestudio

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“We weren’t doing a good job showing the value.”

Where does a new brand find trust when it can’t claim a bestseller like HexClad?

Connor MacDonald (CMO, Ridge), Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) compare a scaled HexClad funnel with one from the weeks-old Winks. Step by step, they trace how each one builds trust across ads, landers, offers, and upsells.

Winks has a premium product, yet customers couldn’t see why it was worth the price. HexClad earns that trust before the click, with Japanese creators and a bestseller hook. The weeks-old brand has to build the same trust with a fraction of the proof.

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