This episode covers what you can expect from this podcast.

Lance shares why this channel exists and what you will hear each week. The focus is simple: honest marketing guidance, clear SEO thinking, and real stories from working with service based businesses.

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This episode covers why preference matters more than visibility.

Lance explains why brands are focused on AI search visibility while overlooking the part that actually drives demand. You will hear how to build a reputation that people choose before they ever search.

You will walk away with a clearer way to think about brand trust, recognition, and the role they play in your SEO strategy.

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This episode covers the power of showing up consistently.

Lance shares what running 600 miles taught him about marketing and why steady effort beats motivation. You will hear how to build habits that keep your marketing moving forward, even on days when the work feels hard.

You will walk away with a realistic approach to consistency that helps you create work that builds trust and long-term growth.

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