Everyone’s talking about India’s growth story. But what if we’ve been looking at the wrong India all along? From consumption myths to the obsession with AC jobs and government gigs - this conversation challenges everything you thought you knew about building for Bharat.

🎙 Real conversation by Nitan Jain, CEO, XOR Labs and Siddharth Dwivedi, Head of Growth discussing the key pointers from Blume Indus Valley Report 2025 - raw, unfiltered, and full of uncomfortable truths.

👀 Stick around till the end. Some stats will mess with your head.

Watch the entire podcast video on our Youtube channel - Marketing Gossip.

In this episode, we chat with Raman, founder of TravelArty, who left his Amazon corporate job to build a thriving online art business. 🚀 Learn how travel-inspired art, e-commerce strategies, and digital marketing shaped his startup’s success.

🔹 Key Topics Covered:

✅ How a love for travel and art became a business idea

✅ The shift from Amazon leadership to artpreneurship

✅ The future of the Indian art market and global expansion plans

✅ How online art sales are disrupting traditional art galleries

✅ The role of B2B and B2C customers in the art business

✅ Biggest marketing challenges & strategies that actually work

✅ Why art advisory services are a game-changer

✅ Key lessons for entrepreneurs & startup founders

🎯 Who Should Watch?

✔️ Aspiring entrepreneurs looking for startup inspiration

✔️ Artists & creators wanting to monetize their art

✔️ E-commerce & digital marketers exploring new business models

✔️ Anyone interested in art, travel, and business

Watch the entire podcast video on our Youtube channel - Marketing Gossip.

We’re back with Season 2 of Marketing Gossips!

In this insightful episode of Marketing Gossips, we explore everything you need to know about Return on Ad Spend (ROAS)

and how to optimize your ad performance to scale your business. From pre-COVID to post-COVID trends, we break down key strategies and metrics that drive profitability, including:

• How industries have seen the highest ROAS and how it’s evolved.
• The shift from traditional marketing to performance marketing and why businesses are focusing on repeat customers over single purchases.
• The challenges of building a marketplace vs. a D2C brand, and why it’s harder to scale the former.
• The right way to measure ROAS, and how metrics like AOV (Average Order Value), conversion rates, and CTR (Click-Through Rate) can boost it.
• App generation and lead gen ROAS strategies to increase customer acquisition and retention.
• The importance of a high-converting landing page to improve conversion rates.
• Understanding break-even ROAS and using blended ROAS vs dashboard ROAS for effective ad spend management.

Whether you're in eCommerce, lead generation, or app marketing, this episode covers proven methods to optimize your ROAS, increase AOV, and improve conversion rates. Tune in to learn actionable tactics for scaling your business with smarter, more effective ad strategies!