A major challenge when trying to attract new customers via your website is you’re relying on a digital medium to try and spark a human connection.

However, it is possible to hack into human psychology to influence the behaviour of your website visitors and get more people to take the actions you want them to take.

In this episode, I’m joined by freelance growth marketer and web design specialist, Steve Linney, who talks about how the layout, images, colours and language you use on your websites can make a massive impact on your conversion rates.

In this episode, we discuss:

• Why you should avoid talking about mememe
• The role of psychology in web design
• Optimisation tactics and approaches
• How certain design elements can make a huge difference to where our eyes are drawn on a web page
• Tools you can use to help implement and track your optimisations
• How you can run low-risk experiments before making a major change

CONNECT

• Steve Linney on LinkedIn https://www.linkedin.com/in/stevelinney/ , Twitter: https://twitter.com/stevelinney or Steve’s website: stevelinney.com
• David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk

OTHER

Towards the end of the episode, we also discussed Steve’s latest project https://www.thetryb.com/ which aims to help people explore a mix of well-being experiences, including breathwork. Steve has also provided a useful resource about how Breathwork can make you a better marketer: https://www.stevelinney.com/blog/how-meditation-can-make-you-a-better-marketer/

LISTEN

• Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec
• Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462
• YouTube: https://www.youtube.com/@MarketingFreedPodcast
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbWFya2V0aW5nZnJlZWQv?sa=X&ved=0CAMQ4aUDahcKEwiYgMzw6ryEAxUAAAAAHQAAAAAQNg
• Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed
• PlayerFM: https://player.fm/series/series-3552796
• Podchaser:

Advertising on search engines can be a quick and effective way to get your business in front of the right people when they’re actively looking for a product or service you provide.

But with Google making it so easy for anyone to get started, unless you’re careful, you can quickly find you’ve hosed away all of your marketing budget on buying irrelevant clicks.

In this episode, I’m joined by David Miles from The PPC Machine, who shares some of the many tactics he has employed to help thousands of small businesses grow online, and some of the pitfalls that Google make all too easy for the unsuspecting marketer to fall into.

In this episode, we discuss:

• Why the Google Partner Program can be detrimental to a consultant’s clients
• Settings and suggestions to avoid in your Google Ads campaigns
• How to get your ads to stand out from the crowd and increase your click through rate

CONNECT

• David Miles on LinkedIn - https://www.linkedin.com/in/googleadwordsguy/ or David’s website https://www.theppcmachine.co.uk/
• David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk

LISTEN

• Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec
• Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462
• YouTube: https://www.youtube.com/@MarketingFreedPodcast
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbWFya2V0aW5nZnJlZWQv?sa=X&ved=0CAMQ4aUDahcKEwiYgMzw6ryEAxUAAAAAHQAAAAAQNg
• Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed
• PlayerFM: https://player.fm/series/series-3552796
• Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008
• Deezer: https://www.deezer.com/en/show/1000659902

When done right, PR can gain exposure for your brand that money simply can’t buy. But in many businesses, it’s an afterthought to a wider campaign and a last-minute press release is rushed out to little effect.

In this episode, I’m joined by freelance communications expert Maeve O’Sullivan who gives valuable insights into building relationships with journalists, strategic PR planning and embracing a variety of content forms to maximise your PR efforts.

In this episode, we discuss:

• The importance of integrating PR into campaigns from the outset
• Using embargos to warm up relationships before a launch
• How you can leverage media coverage to maximise its impact
• How to create press-worthy campaigns
• Why PR isn’t just about press, and how events, podcasts and other media can grow your brand

CONNECT

• Maeve O’Sullivan on LinkedIn - https://www.linkedin.com/in/maeveosullivan/ or Maeve’s website https://www.moscomms.com/
• David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk

LISTEN

• Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec
• Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462
• YouTube: https://www.youtube.com/@MarketingFreedPodcast
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbWFya2V0aW5nZnJlZWQv?sa=X&ved=0CAMQ4aUDahcKEwiYgMzw6ryEAxUAAAAAHQAAAAAQNg
• Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed
• PlayerFM: https://player.fm/series/series-3552796
• Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008
• Deezer: https://www.deezer.com/en/show/1000659902