Amber Goetz is the founder of Active Media, a high-performance web and SEO agency she founded back in 2005, and creator of SEO Sidekick, a productized solution that helps brands rank smarter and generate leads faster. She cuts through industry BS and delivers actionable insights that listeners can implement immediately.

00:00 - 00:23 "Getting placed in people also ask is actually like kind of a big deal because AI in the AI overview loves questions. It loves FAQ. And if you have a developer that is working on your site or working with you, ask them to add FAQ schema data into those areas of your site because AI is really loving to digest the schema data.” — Amber Goetz

00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 - 02:23 About Amber

02:24 - 07:54 Marketing Essentials Moment: Simplicity in Marketing

07:55 - 10:21 Welcome to the show, Amber!

10:22 - 13:10 Client Success Story: The Resort in Arizona

13:11 - 17:00 Tactics for SEO Success

17:01 - 21:35 The Importance of Google Business Profile

21:36 - 24:58 The Value of FAQs on Your Website

24:59 - 25:49 Utilizing FAQ Schema for Better SEO

25:50 - 26:25 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

26:26 - 31:47 Tools for Website Performance Analysis

31:48 - 35:21 Case Study: The RV Resort's Transformation

35:22 - 39:27 Google Ads Strategies for Success

39:28 - 41:17 The Importance of Long-Term Google Ads Campaigns

41:18 - 45:01 Incorporating Social Media into SEO

45:02 - 46:23 Humanizing Your Brand Through Social Media

46:23 - 47:44 Final Tips—Utilizing AI for Your Website

47:45 - 47:50 Reach out to Amber

47:51 - 48:21 Thank you so much, Amber! Share this podcast, give us a review, and enjoy your marketing journey!

48:22 - 49:08 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#SuccessStory #SEO #SearchEngineOptimization #CaseStudies #MarketingEssentialsMoment #SimplicityinMarketing #FAQ #WebsiteOptimization #WebDevelopment #FreshMarketingStrategy #MarketingTips #AITools #GoogleAds

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Connie Miller is a veteran executive known for her strong leadership, exceptional communication, and ability to build healthy, results-driven cultures that maximize performance. She leads with integrity, takes the high road, cuts through drama, and focuses on inspiring others to courageously reach their highest potential.

Before retiring in 2021, Connie served as President and CEO of Icon Credit Union and later as Regional President of Horizon Credit Union. Today, she is the CEO of Credible Advantage, a leadership and board development consulting firm. A published author, Connie shares her expertise in her book Don’t Sabotage Your Career, offering practical guidance on becoming a top professional and avoiding common, unintentional missteps that can hold careers—and personal brands—back.

00:00 - 00:19 "There is so much correlation to business and poker. If you play every hand, if you try to serve every customer, if you try to do everything you're going to lose. You have limited resources, limited chips, and you need to be smart about how you spend those chips and when you're going to gamble with them and when you're not.” — Connie Miller

00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 01:46 Connie’s Background

01:47 - 17:02 Marketing Essentials Moment: Personal Branding for Business Owners and Professionals

17:03 - 20:29 Welcome to the show, Connie!

20:30 - 22:50 Understanding Personal Branding

22:51 - 25:39 Common Self-Sabotaging Behaviors

25:40 - 27:09 Curiosity in Leadership

27:10 - 31:25 Real-Life Examples of Career Sabotage

31:26 - 32:59 Emotional Intelligence in Leadership

33:00 - 35:42 Marketing Through Relationships

35:43 - 39:43 Creating a No Drama Zone

39:44 - 42:45 Establishing a No Pairing Zone

42:46 - 44:58 Building a Positive Workplace Culture

44:59 - 49:57 Word-of-Mouth Marketing

49:58 - 54:17 Sharing Expertise

54:18 - 54:54 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

54:55 – 1:02:58 Women in Poker

1:02:59 – 1:08:53 Mastermind Groups

1:08:54 – 1:12:11 Creating Supportive Networks

1:12:12 – 1:13:00 Reach out to Connie

1:13:01 – 1:16:50 Don’t Sabotage Your Career Book on Amazon

1:16:51 – 1:17:15 Thank you so much, Connie! Share this podcast, give us a review, and enjoy your marketing journey!

1:17:16 – 1:18:02 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#Leadership #PersonalBranding #MarketingEssentialsMoment #Community #ProfessionalDevelopment #EmotionalIntelligence #PositiveWorkplaceCulture #CompanyCulture #WordofMouthMarketing #MastermindGroups #SupportiveNetworks

Hosted on Acast. See acast.com/privacy for more information.

Jen Dalton is the Founder and CEO of BrandMirror, an award-winning personal branding and reputation strategy firm based in Fairfax, Virginia. With over 20 years of experience in brand and business strategy, Jen empowers executives, entrepreneurs, and professionals to clarify and amplify their unique value, increase visibility, and build thought leadership in their industries. Jen is currently operating as Chief Marketing Officer for Madilyn James.

00:00 - 00:15 "Personal branding is not personal bragging, right? What I want people to think about is you've had experiences that you can share that help other people. And so how do we give a face to a business? People follow leaders, not logos.” — Jen Dalton

00:16 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:34 - 02:15 Jen’s Background

02:16 - 10:16 Marketing Essentials Moment: The Power of Color in Branding

10:17 - 12:56 Welcome to the show, Jen!

12:57 - 17:49 Becoming an Author

17:50 - 23:06 Success Stories from Clients

23:07 - 25:22 Launching a New Brand

25:23 - 27:37 Leveraging Creativity

27:38 - 28:13 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

28:14 - 31:47 Identifying the Ideal Client

31:48 - 33:53 The Importance of Personal Branding

33:54 - 39:00 Challenges and Opportunities in Marketing

39:01 - 40:14 Building Meaningful Relationships

40:15 - 41:22 Nostalgia Economy

41:23 - 45:55 Recommended Tools for Marketers

45:56 - 51:27 The Role of AI in Content Creation

51:28 - 52:27 Reach out to Jen Dalton (https://www.linkedin.com/in/jennifervdalton/)

52:28 - 53:14 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey!

53:15 - 54:00 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#PersonalBranding #CompanyBranding #MarketingEssentialsMoment # PowerofColor #GenuineConnections #Leadership #MeaningfulRelationships #FreshMarketingStrategy #MarketingTips #AITools #AIGeneratedContent

Hosted on Acast. See acast.com/privacy for more information.