Too many marketers still think GTM means picking channels and launching campaigns. But that’s just the end of the process.

Luis Clark, EMEA go-to-market lead at Monday.com breaks down what GTM actually means inside a complex, multi-product, global business. We talk about how sales, product and marketing should pull together, why storytelling alone won’t land your proposition, and how to stop mistaking marketing execution for commercial strategy.

You’ll hear:

- how Luis reinvented himself from radio DJ to SaaS GTM lead

- what really causes GTM confusion (and how to fix it)

- why standing still is the riskiest option of all

- and how to build confidence in a job you feel underqualified for

Some smart, straight-talking advice for anyone trying to connect marketing to business impact - or make their own leap into a more strategic role.

What does it actually mean to become more strategic as a marketer? And how do you hold your nerve when the numbers dip and everyone wants a quick fix?

We discuss why so many capable marketers get stuck in the operator role, how commercial context changes how your work is judged, and what to do when performance wobbles without throwing the strategy in the bin.

We cover:

• why activity is often mistaken for strategy

• how marketers build strategic credibility over time

• what KPI dips are really telling you

• how to slow the room down when pressure ramps up

• the difference between fixing tactics and fixing the real problem

Subscribe to get the Extended Cut, where we go deeper on how Bethan built her strategic viewpoint, how marketers develop commercial judgement over time, and how to navigate KPI wobbles without losing credibility or binning the strategy.

What does it actually take to build a high-performing team - that stands up for years to come?

In this episode ,I’m joined by Mick Rigby, founder and CEO of Yodel Mobile, to talk about what it really takes to build and keep a team together over the long term.

Mick has grown people from interns into leaders, retained a senior team for close to a decade, and adapted his leadership style through start-up life, scaling, and acquisition - without losing the culture that made it work in the first place.

We talk about:

• why loyalty is built slowly, not incentivised
• how leaders need to change as organisations grow
• the role empathy plays in high-performing teams
• how neurodivergent thinking shapes better leadership
• what skills will still matter as AI reshapes marketing