Marketing Blueprint - Interview with Wouter Blok
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𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲:From Call Centers to the C-Suite: Wouter Blok on Curiosity, Leadership, and Building a Modern Marketing CareerWouter Blok’s career spans call centers, SEO teams, Google, Coolblue, Sprint, GetYourGuide, advisory boards, and his own consultancy — but what truly defines his journey is an unshakeable commitment to understanding people. In this episode, he breaks down how curiosity, empathy, and continuous self-reinvention fueled a remarkable rise from sales agent to global marketing leader.𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗪𝗶𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:- The Power of Starting at the Bottom: How cold-calling and handling rejection built the foundation for Wouter’s approach to marketing, leadership, and decision-making.- Why Psychology Still Shapes His Career: The unexpected ways psychological insight — and even pilot training — influence how Wouter thinks about customers, teams, and brand building.- Leadership Without Ego: The mindset that earned Wouter dozens of recommendations from people who worked for him, and why he hires for curiosity over credentials.- Autonomy as a Career Strategy: How a difficult moment pushed him to build a parallel consulting practice — and why side projects can accelerate growth for any marketer.- Inside the Advisor Role: What Wouter gains from sitting on advisory boards, how those opportunities really happen, and why they’re less about money than meaning.- The Inner Compass: His burnout, the blueprint work he did to realign with his true motivations, and why self-knowledge is now core to his life and career decisions.This conversation is a rare look at the mindset behind a marketer who has reinvented himself across industries, geographies, and life chapters. If you want to build a career anchored in autonomy, authenticity, and continuous learning, you won’t want to miss this one.𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁: 𝗖𝗠𝗢 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗥𝗲𝘃𝗲𝗮𝗹𝗲𝗱Marketing Blueprint: The CMO Interview Series is your shortcut to the top. We decode the journeys of Marketing Leaders & CMOs, bringing you actionable insights on strategy, career growth, and essential skills.𝙎𝙪𝙗𝙨𝙘𝙧𝙞𝙗𝙚 & 𝙡𝙚𝙫𝙚𝙡 𝙪𝙥 𝙮𝙤𝙪𝙧 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙜𝙖𝙢𝙚!#MarketingBlueprint #Marketing #MarketingPodcast #MarketingCareerhttps://www.julienrio.com/landing/Marketing-Blueprint.php?guest=19#Episode
