Growth doesn’t stall because you ran out of leads; it stalls because customers don’t stay long enough to realize compounding value. We sit down with veteran revenue leader Jim Tedesco to unpack how SaaS companies can move from a logo-first mindset to a retention-first engine that consistently pushes gross retention above 90 percent and net retention toward 115 percent. The conversation reframes the CMO as a chief retention officer and shows how marketing, sales, renewals, and success can rally around one shared scoreboard.

We break down the practical levers that keep customers, expand accounts, and create advocates. First comes time to value: engineer 7, 15, and 30-day activation milestones and measure them. Then build a true lifecycle—evaluation, purchase, adoption, value, advocacy—powered by proactive health scores that blend usage telemetry, feature depth, license utilization, NPS, and support signals. When risk spikes, automated triggers cue human outreach with relevant plays, not generic check-ins. Dynamic segmentation makes every touch land: tailor education and messaging by role, vertical, size, and maturity so admins, end users, and executives each see the features that matter to them.

Because SaaS reveals real usage, we dive into using that data to guide enablement, shape product decisions, and focus sellers where expansion is likely. Jim shares why marketing operations is the most important seat on the field right now, translating data into dashboards, alerts, and campaigns that prevent churn and surface cross-sell moments. We also explore compensation models that weight expansion and cross-sell more than routine renewals, incentivizing teams to lift net revenue retention quarter after quarter. If you’re ready to stop hoping at renewal time and start building a predictable retention motion, this one gives you the blueprint.

If this conversation helped sharpen your retention strategy, follow the show, share it with your team, and leave a quick review so others can find it. What’s the one metric you’ll improve this quarter?

Your LinkedIn reach didn’t just dip—it fell off a cliff because the rules changed. We unpack how the platform moved from mechanical engagement scores to an AI-driven, context-first model that reads who you are, how you write, and whether your content truly serves the people you claim to help. If the old playbook was “get 10 comments in an hour,” the new one is “prove you belong in the conversation.”

We dive into how LinkedIn now interprets role, authority, and topical relevance by analyzing your profile history, your comment quality, and the patterns of your audience across the network. Pods, fluffy line-break posts, and “great post” replies aren’t cutting it because the system can tell they add little. Influencer accounts that lived on manufactured engagement are seeing 50 to 80 percent drops in impressions, while practitioners who share clear, specific, and useful insights are gaining traction with smaller but more qualified audiences.

The fix isn’t a hack—it’s alignment. Bring marketing, sales, and leaders under one message rooted in a crisp ICP. Write in real language that explains the buyer’s problem, the stakes, and the steps to solve it. Encourage thoughtful comments that add examples or counterpoints. Shift some energy to longer posts and articles that let you teach with detail; the AI needs depth to route your work to the right people, and buyers increasingly find you through AI intermediaries. Treat every profile line, post, and comment as a signal of credibility that compounds over time.

If your strategy needs a reset, this conversation gives you the map: clarify your ICP, tighten your narrative, raise the quality bar, and let substance outlast shortcuts. Subscribe, share this with a teammate who owns LinkedIn results, and leave a review telling us the one change you’ll make this week.

Gone are the days when marketing could toss leads over the wall to sales and call it a day. True organizational alignment—where sales, marketing, product, and customer experience teams share vision, goals, and KPIs—has become the critical foundation for go-to-market success.

In this candid conversation with Christie Styer, founder of the boutique go-to-market agency Athena, we explore how the most successful companies are breaking down silos and creating seamless customer journeys. Drawing from her experience leading global teams at Cisco responsible for $700 million in revenue, Christy shares both painful lessons and breakthrough strategies that transformed organizational dysfunction into powerful growth engines.

We tackle the evolution of demand generation from a marketing-owned function to a true partnership between sales and marketing teams. The old finger-pointing—"these leads are terrible" versus "they never follow up"—is giving way to shared accountability and common metrics. But this alignment doesn't happen by accident. It requires treating internal stakeholders as "customers," understanding what matters to them, and demonstrating how your initiatives support their goals.

Perhaps the most revealing moment comes when we discuss the infamous "marketing closet"—that space in every sales office stuffed with beautifully branded materials that salespeople never use. This stark reality check forces marketers to ask the essential question: are we creating what sales actually needs to succeed with customers?

Data integrity emerges as the final frontier in organizational alignment. Without a single source of truth, teams waste precious time arguing about whose reports are correct rather than solving business problems. As AI increasingly influences our data analysis, we must also grapple with when to trust and when to question these new insights.

Ready to break down silos in your organization? Listen now and discover practical strategies to align your teams, enhance customer experience, and drive sustainable growth.