This episode. Kathryn discusses finding the right person, at the right time, with the right message with Greg Licciardi,  Professor of Marketing and Vice President of Partnerships at ANA. The discussion covers the impact of AI on marketing, useful tactics and innovative case studies from brands like Wendy's, e.l.f., and Harry's.

Guest Quote:

•  ”Marketing is moving at breakneck speed with all the new technologies coming in and AI. Marketers need like a north star, a framework to guide them through this complex time we're in.”

Episode Breakdown:

[02:21] Alchemy Unveiled: The Holy Grail of Marketing

The Holy Grail of Marketing includes the five Rs: right person, right time, right message, right outcome, right environment.

[28:10] From Nuggets to Campaign Gold: Case Studies in Creative Targeting

Greg shares a case study that demonstrates how small behavioral signals, testing in real time, and a willingness to pivot can turn early campaign learnings into breakthrough performance gains

[35:55] Gold Rush!

Reach is the most overrated marketing metric. Spray and pray is not the right approach.

Links & Resources:

Connect with Kathryn

Connect with Greg

Learn more about Deluxe

Check out Holy Grail of Marketing

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode, Kathryn digs into the art and science of customer experience with Bennett Fox-Glassman, SVP of Customer Journey at Macy’s. Together, they explore how listening, context, and authenticity shape memorable interactions in modern retail.

Guest Quotes

• “One of our first focuses was taking stock of what was working and what wasn't. And in our CRM programs, when we looked at them, we believed we could actually get more by sending less, which was maybe counterintuitive at first, but in fact, we have. And so it used to be that it was Tuesday and so everybody got the coats email, and now we are much more attentive to where you are in your journey. So if you recently bought something at home, for example, we wanna be talking to you about how do you style it and how do you complete that room. And that becomes our priority over talking to you about the fact that it happens to be Tuesday.”

Episode Breakdown

[01:42] Alchemy Unveiled: Rewiring Around the Customer

[14:13] From Nuggets to Campaign Gold: Power of Iconic Moments

[21:00] Gold Rush Round: Bennett’s Bumper Sticker Wisdom

Links & Resources:

Links & Resources:
Connect with Kathryn: https://www.linkedin.com/in/kathrynturnoff/
Connect with Bennett: https://www.linkedin.com/in/bennettglassman/?skipRedirect=true
Learn more about Macy’s: https://www.linkedin.com/company/macy/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Kathryn sits down with Connor Swegle, CMO and Co-Founder of Priority Bicycles, to discuss how simplicity, authenticity, and gut instincts drive smarter marketing. Connor explains how his team strips data down to what truly matters, avoids the distractions of automated platforms, and builds meaningful customer connections—both online and on the road. From postcard campaigns to 190-mile bike rides with customers, he reveals why sometimes the best data is human experience.

Guest Quotes:

 We don't say, oh, well, the marketplace is $7 billion, so we just need a slice of that. No. What we want to be able to do is understand who are the people who are in a position to have desire to purchase. We don't think a lot about specific customer segments, and breaking down demos. We'll use Google to really understand, where the customers are, who are interested. So a lot of that can just be looking at locations where weather favorable for cycling. We really believe that anybody from, you know, 18 years old until as late as you want to be active in life, could be a customer of ours. But we really try and focus our energies on the ones that we know would be in a position to buy. We don't really believe that we can just create demand for somebody to spend $2,000 on new bikes for their families out of nowhere. We really want to find those customers who are kind of in that funnel, in that interest set already, and then really focus on them.

Episode Breakdown:

[02:34] Alchemy Unveiled: Simplifying Your Data SandBox

Connor explains how Priority Bicycles moved from tracking endless metrics to focusing on the essentials—purchases and interest.

[21:36] Nuggets to Campaign Gold: The Power of Simple Creative

After running complex campaigns, Connor found that the simplest message—one bold image and tagline—outperformed everything else. The takeaway: clarity wins.

[31:04] Gold Rush: Connor’s Bumper Sticker Advice

“Keep it simple.” In a world of dashboards and data overload, Connor argues that clarity is the true competitive advantage.

Links & Resources:

Connect with Kathryn: https://www.linkedin.com/in/kathrynturnoff/

Connect with Connor: https://www.linkedin.com/in/swegle/

Learn more about Priority Bicycles: https://www.prioritybicycles.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.