Price It Like a Hotshot: Stop Undervaluing Yourself & Start Charging What You’re Worth

Are you stuck second‑guessing your prices or discounting just to land the deal? In this episode of Market Like a Hotshot, James pulls back the curtain on pricing psychology—and shows you how to flip fear into confidence.

You’ll discover:

• The secret of anchoring and why your first number sets the tone
• How premium positioning attracts dream clients (and repels the wrong ones)
• Why the “race to the bottom” is killing your business—and how to escape it
• 5 tactical moves to raise your prices without losing momentum

This isn’t just about numbers—it’s about identity, boundaries, and building a business that respects your worth. If you’re ready to stop apologizing for your prices and start owning your value, this episode is your blueprint.

Hit play and learn how to price with purpose, protect your value, and profit like a hotshot.

Stay up to date with your favorite hotshots!

James:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠@jvfsolutions⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠https://jvf.com⁠⁠⁠⁠⁠⁠⁠

Jeff:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠@aimcbizhealth⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠https://aimcbizsolutions.com⁠⁠⁠⁠⁠⁠⁠

We now have Merch!

⁠⁠⁠⁠⁠⁠⁠@marketlikeahotshot⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠https://marketlikeahotshot.com⁠⁠⁠⁠⁠

#SmallBusiness #EntrepreneurLife #PricingStrategy #MarketingTips #BusinessGrowth #KnowYourWorth #MarketLikeAHotshot

Market Like a Hotshot – Episode 20: Measure Like a Hotshot

Most businesses are drowning in numbers that don’t matter. Impressions, likes, followers… they look good on paper, but they don’t pay the bills.

In this episode, we expose the myths that keep entrepreneurs stuck and show you exactly what to measure if you want real growth. You’ll discover:

• The 5 biggest lies about marketing metrics (and the truths that will save you money)

• The “Hotshot Measurement Stack” that turns chaos into clarity

• Think you know which channel is working? This episode will make you question everything you thought you knew about ROI

If you’re ready to stop guessing, stop chasing vanity metrics, and finally see which marketing dollars are actually working, this episode is your wake‑up call.

Your Hotshot Challenge: Pick one revenue‑driving metric this week, track it, and watch your decisions sharpen overnight.

Stay up to date with your favorite hotshots!

James:⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠@jvfsolutions⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠https://jvf.com⁠⁠⁠⁠⁠

Jeff:⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠@aimcbizhealth⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠https://aimcbizsolutions.com⁠⁠⁠⁠⁠

We now have Merch!

⁠⁠⁠⁠⁠@marketlikeahotshot⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠https://marketlikeahotshot.com⁠⁠⁠⁠

#Entrepreneurship #BusinessGrowth #Delegation #Leadership #CompanyCulture #SmallBusiness #StartupLife #MarketLikeAHotshot

Think posting on social media is just about showing up every day and shouting “look at me”? Think again. In this episode of Market Like a Hotshot, we dive deep into posting strategies that actually work for marketers, entrepreneurs, and business owners who want to grow their audience without burning out. And what did Jeff say about #TaylorSwift ?

We cover:

• Timing that matters – when to post for maximum reach and engagement
• Tools that save time – from scheduling to analytics, we share what’s worth your attention
• Algorithm insights – why it’s not always about “me, me, me” and how to create content that the platforms (and your audience) actually love
• Mindset shifts – how to think like a strategist, not just a poster.

And as a bonus… does James finally rat out his least favorite hosting company? You’ll have to listen to find out.

If you’re ready to stop guessing and start posting with purpose, this episode will give you the clarity, confidence, and a few laughs along the way. Perfect for entrepreneurs, small business owners, and marketers who want to market smarter, not louder.

Stay up to date with your favorite hotshots!

James:⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠@jvfsolutions⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠https://jvf.com⁠⁠⁠⁠

Jeff:⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠@aimcbizhealth⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠https://aimcbizsolutions.com⁠⁠⁠⁠

We now have Merch!

⁠⁠⁠⁠@marketlikeahotshot⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠https://marketlikeahotshot.com⁠⁠⁠

#Entrepreneurship #BusinessGrowth #Delegation #Leadership #CompanyCulture #SmallBusiness #StartupLife #MarketLikeAHotshot