Mario Lang, Estée Lauder - Using tech to build meaningful customer connections
Artikel konnten nicht hinzugefügt werden
Der Titel konnte nicht zum Warenkorb hinzugefügt werden.
Der Titel konnte nicht zum Merkzettel hinzugefügt werden.
„Von Wunschzettel entfernen“ fehlgeschlagen.
„Podcast folgen“ fehlgeschlagen
„Podcast nicht mehr folgen“ fehlgeschlagen
Mario Lang, Estée Lauder - Using tech to build meaningful customer connections
-
Gesprochen von:
-
Von:
Über diesen Titel
In this episode, Jessica and Bryce speak with Mario Lang, Executive Director of Global Retail Technology at The Estée Lauder Companies.
Global retail, fashion, and luxury brands face many challenges to stay relevant and to anticipate and cater to changing consumer needs across key demographics.
Mario speaks of the need for contextualized, meaningful applications of retail technology, including AI, DPPs, and other innovations. He emphasizes the importance of technology as a tool that can augment human discovery, bring operational efficiencies, and contribute to better, more consumer-centric retail experiences, rather than just innovation for innovation’s sake.
We would love to hear your thoughts on the episode: email jessica@fashionstrategyweekly.com.
To discuss the episode with fellow subscribers and access bonus episodes, visit fashionstrategyweekly.com.
