Managing Rights and AI in Modern Advertising With Rori Floyd and Mark Egmon
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Managing Rights and AI in Modern Advertising With Rori Floyd and Mark Egmon
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Content is being created faster than ever, which means it’s critical to manage rights and protect every asset.
In this episode, we talk with Rori Floyd and Mark Egmon from The TEAM Companies to discuss the challenges advertisers face with AI, offshore production, and rights management. They also share how expert business affairs help keep content safe and compliant in today’s fast-moving advertising world.
Key insights from this episode:
- The impact of AI on commercial advertising
- How offshore production affects the marketing ecosystem
- The increasing complexity of rights management
Chapters:
(00:00) Meet Rori Floyd and Mark Egmon
(00:58) The shift towards AI and offshore production
(03:03) The complexity of rights management
(06:13) How advertisers are dealing with business affairs
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