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Manage Smarter

Manage Smarter

Von: C. Lee Smith and Audrey Strong
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 Join hosts Audrey Strong and C. Lee Smith on the #1 sales management podcast as they dive into management, leadership, business, sales, company culture, talent retention, revenues, performance metrics, hiring and more. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change throughout your workplace. Available on all major podcast outlets and all episodes available on ManageSmarter.comCopyright 2018-2025 SalesFuel, Inc. / SalesFuel.com Management & Leadership Ökonomie
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  • 295: Relationship Sales Strategies with Theresa Bassett

    295: Relationship Sales Strategies with Theresa Bassett
    Jan 4 2026
    Theresa Bassett is CEO of The Diamond Group and an expert in relationship sales. With a background in construction, real estate, and digital marketing, she’s driven over $550M in transactions across various sectors. Theresa’s expertise spans working with Fortune 500 companies like Pulte Homes and GE Aviation, and she’s passionate about helping businesses grow through a proprietary system for sales and marketing. As a thought leader, entrepreneur, and speaker, she also focuses on team development and fostering growth-driven cultures, embodying her Progress = Happiness philosophy. "With the onset of AI and all of the generational things that you've talked about, I think credibility more and more is being challenged... People don't know what to trust. So even more to the point that the personal communication, the interpersonal FaceTime conversations... are even more important because people are looking for transparency, authenticity." - Theresa Bassett KEY TAKEAWAYS -The core principle behind effective relationship selling strategies -How organizations should structure their sales and marketing processes for maximum efficiency and lead conversion -What inbound marketing tip can dramatically improve trust and engagement with potential clients -Maintaining face-to-face interaction is still important in the digital age, especially with the rise of AI CONNECT WITH THERESA BASSETT https://www.diamond-group.co/ https://www.linkedin.com/in/theresalbassett CONNECT WITH MANAGE SMARTER AND ITS HOSTS Website: https://salesfuel.com/manage-smarter/ LinkedIn: https://www.linkedin.com/in/audreystrong/ https://www.linkedin.com/in/cleesmith/ X: https://x.com/tallmediamaven https://x.com/cleesmith Connect with SalesFuel Website: https://salesfuel.com/ X: https://x.com/SalesFuel Facebook: https://www.facebook.com/salesfuel/ #sales #relationshipselling #theresabassett #salestips #salesfuel #salescred #cleesmith #audreystrong #salesAI Learn more about your ad choices. Visit megaphone.fm/adchoices
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    24 Min.
  • 294: MOST POPULAR 2025: Overcoming Imposter Syndrome with Summer Craig

    294: MOST POPULAR 2025: Overcoming Imposter Syndrome with Summer Craig
    Dec 21 2025
    Summer Craig is the President and CEO of the Craig Group , a business growth advisory firm. With over 20 years of experience in digital marketing, she is a seasoned expert in driving revenue growth for multimillion-dollar companies. Summer specializes in leveraging technology, integrating sales and marketing, and aligning organizations for sustainable business growth. Her expertise extends to working with private equity-backed businesses to lead large in-house teams. Beyond her professional achievements, Summer is also an avid mountain climber, having conquered peaks like Mount Kilimanjaro and Mount Rainier, which she uses as metaphors for overcoming challenges in business and life. "You don't have to have done it. You don't have to know, but you have to be smart enough to figure it out and maybe go find help or admit that you need help and go solve the problem." - #SummerCraig KEY TAKEAWAYS: -How can professionals overcome imposter syndrome? Summer suggests focusing on what you are good at and leveraging your unique skills to overcome challenges. She believes that identifying and utilizing your strengths can help mitigate feelings of inadequacy and build confidence. -What role does vulnerability play in leadership? Summer argues that admitting when you haven't done something before can actually enhance your credibility as a leader. She believes that showing vulnerability and a willingness to learn can foster trust and collaboration within a team. -How can climbing mountains teach business professionals about overcoming challenges? Summer shares that climbing mountains like Mount Rainier taught her the importance of teamwork and humility. She believes that tackling difficult tasks outside of your comfort zone can provide valuable life lessons and build resilience. -What is a key strategy for managing imposter syndrome in teams? Summer recommends hiring individuals who have the ability to figure things out and encouraging open communication. She stresses the importance of creating an environment where team members feel comfortable admitting when they need help and are supported in finding solutions. #leadership #impostersyndrome #workplace #csuite #teamwork #salesfuel #admall #teamtrait Connect with Summer Craig ⁠https://www.craiggroup.io/⁠ ⁠https://www.linkedin.com/in/craigsummer/⁠ Connect with Manage Smarter and its hosts!!!! · Website: ⁠https://salesfuel.com/manage-smarter/⁠ · LinkedIn: ⁠https://www.linkedin.com/in/audreystrong/⁠ · LinkedIn: ⁠https://www.linkedin.com/in/cleesmith/⁠ X Audrey ⁠https://x.com/tallmediamaven⁠ Lee ⁠https://x.com/cleesmith⁠ Connect with SalesFuel · Website: ⁠https://salesfuel.com/⁠ · X: ⁠https://x.com/SalesFuel⁠ · Facebook: ⁠https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    21 Min.
  • 293: The Buy-In Advantage with Dave Garrison

    293: The Buy-In Advantage with Dave Garrison
    Dec 7 2025
    Dave Garrison, CEO, business strategist, and author of 'The Buy-In Advantage,' dives into how buy-in and employee engagement drive workplace performance. He shares leadership strategies for building trust, increasing motivation, and reducing turnover with proven techniques—plus insights on inspiring purpose in today’s multi-generational workforce. Discover actionable tips and tools to boost productivity and enhance workplace culture. "People buy in on emotion, justify with logic. So how do you tap into that emotional need? That requires great questions and listening." KEY TAKEAWAYS -The definition of employee buy-in and employee engagement and why it's important -How to tell if your employees are faking engagement and interest in their job and the organization -Actionable steps you can take to stop all the damage a lack of employee engagement can do to your organization CONNECT WITH DAVE GARRISON https://garrisongrowth.com/ https://www.linkedin.com/in/dave-garrison-growth/ Connect with Manage Smarter and its hosts Website: ⁠https://salesfuel.com/manage-smarter/⁠ LinkedIn: ⁠https://www.linkedin.com/in/audreystrong/⁠ LinkedIn: ⁠https://www.linkedin.com/in/cleesmith/ ⁠X: Audrey ⁠https://x.com/tallmediamaven⁠ Lee ⁠https://x.com/cleesmith⁠ Connect with SalesFuel Website: ⁠https://salesfuel.com/ ⁠X:  ⁠https://x.com/SalesFuel⁠ Facebook: ⁠https://www.facebook.com/salesfuel/⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    22 Min.
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