In this episode, Kathy shares how AesthetiCare Medspa uses small, strategic events to drive new business, meaningful consultations, and real revenue. From proven metrics and what the night actually looks like to follow-up, team involvement, and long-term commitment, this conversation outlines how events can become a repeatable, high-impact growth strategy when done consistently and with intention.

Our Small Event 2025 Numbers

• Number of events: 48
• Consultations booked: 564
• Average client spend: $3500 annually
• Potential new revenue at average spend is $1.9M

• AesthetiCare’s real metrics from small, in-clinic events
• How Client Parties and GNOs actually work
• Why hosting benefits both the clinic and the host
• What a successful event night looks like
• Using skincare partners to elevate giveaways
• Who from your team should attend and why
• The importance of consistent follow-up
• Tracking performance and improving each event
• Why committing to events for a full year matters

Click here for your downloadable resource.

Wellness training is coming to MINT! Follow us on Instagram or email us at info@mintaesthetics.com to get updates as our training programs and new content are released.

Resources in this Episode:

Events: Big, Small, & Virtual E-courses

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MINT Aesthetics

Online E-courses

In-Person Training

IT'S THE SEASON FINALE!

In this season finale, Kathy Taranto sits down with Dr. Melinda Silva, a board-certified physician and owner of Silva MD in San Diego, to explore the philosophies, mindset shifts, and patient-care strategies that have made her a leader in the world of hormone replacement therapy.

Dr. Silva shares her personal journey from family medicine to aesthetics and how she built a practice rooted in empowerment, hormone health, and whole-patient transformation. From redefining confidence to building a team that aligns with your core values, Dr. Silva offers expert insights and heartfelt encouragement for providers working in the aesthetic and wellness space.

• How Dr. Silva’s personal health transformation reshaped her practice
• The ongoing gaps in women’s hormone health and care
• Her transition from family medicine into aesthetics and wellness
• Using bodybuilding as a tool for strength, wellness, and mindset
• Common myths about hormone replacement therapy
• Why providers should evaluate all hormones—not just a select few
• How to begin offering hormone services as a new provider
• The emotional side of aesthetics and supporting patients through aging
• How comprehensive medical training enhances patient outcomes
• Encouraging collaboration across the wellness and aesthetics industries
• The role of self-care and confidence in patient success
• The top peptides to consider introducing in your practice
• How kindness and compassion impact overall health and wellbeing

Wellness training is coming to MINT! Follow us on Instagram or email us at info@mintaesthetics.com to get updates as our training programs and new content are released.

Resources in this Episode:

Silva MD

Dr. Silva's Book: Aging Gracefully and Strong: ABCs of YOUthful Living

Episode #41 - Wellness, Weight Loss, & Hormone Therapy with Dr. Amy Carter

Ad Links:

MINT Aesthetics

Online E-courses

Renee John Uniforms

Tuesday Trainings at MINT

In this episode, Kathy Taranto sits down with Karen Cobb, Marketing Director at AesthetiCare Medspa, to discuss the planning, strategy, and execution behind one of the most successful events in the aesthetics industry—the End of Summer Party/Annual Open House.

Karen shares how this event has grown from small beginnings into a massive annual celebration, generating $3.7 million in revenue and 400+ new leads this year alone. From marketing and logistics to teamwork and follow-up, she walks through how the AesthetiCare team turns one week into a record-breaking success.

Talking Points

• The story behind AesthetiCare’s End of Summer Party
• What it takes to plan a large-scale event
• Marketing strategies that drive attendance and sales
• How the team prepares for success
• Post-event follow-up and lessons learned

Resources Mentioned

• AesthetiCare Medspa
• MINT Aesthetics
• Cosmetic Physician Partners (CPP)

Ad Links & Mentions

• Online E-courses
• Events: Big, Small & Virtual E-course
• Superstar Staffing E-course
• Tuesday Training
• Renee John Uniforms

Interested in sponsoring the Making A (Multi) Million Dollar Medspa Podcast? We are opening up our sponsorship opportunities to select companies for the 2026 seasons. To inquire and learn more, email us at tori@mintaesthetics.com.