After a decade in high-performance finance at Goldman Sachs and Oaktree Capital, Hilary Hoffman realized the metrics she was optimizing for were no longer aligned with the life she wanted. She left the boardroom to build Soto Method, a results-driven fitness program rooted in discipline, measurable progress, and the truths she saw in the lives of ambitious, overextended people.

In this conversation, Hilary shares the moment passion eclipsed stability, the soft skills she spent 10,000 hours developing in finance, and how these same traits (grit, adaptability, and structured focus) now define her founder journey. “One more second” became the heart of her method. She explains how she engineered recurring revenue to self-fund early growth and how a three-month Tribeca pop-up unexpectedly evolved into a sold-out proof of concept.

Hilary also opens up about hiring her first key team member, what “willingness” really means in the people she brings on, and how she’s building a meritocratic culture where initiative matters more than résumé. As a new mom of twins, she reflects on redefining success, creating boundaries with urgency, and why structure has become her antidote to overwhelm. From scaling an app into a brick-and-mortar brand to raising a strategic first round for national expansion, Hilary offers a grounded, honest look at what it takes to build something distinct in one of the most competitive industries in the world.

Timestamps:

[00:00] Introduction

[04:52] What signaled Hilary to leave finance

[09:38] How adapting your energy shifts how people receive you

[13:27] Measurable progress defines Soto Method

[17:56] Hiring for willingness reshaped Hilary’s first key role

[21:44] High performers engineer discipline through structure instead of motivation

[26:33] How sequencing sessions, the app, and pop-ups fueled sustainable scale

[30:50] How a three-month pop-up became a sold-out launchpad for expansion

[34:41] What motherhood taught Hilary about redefining urgency, boundaries, and success

[38:55] The simple daily practice Hilary uses to defuse stress

Resources Mentioned:

Founders Podcast by David Senra | Spotify or Apple

Learn more about Hilary Hoffman:

Hilary Hoffman | Instagram

Hilary Hoffman | LinkedIn

Soto Method | Website

Soto Method | Instagram

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After decades of building icons like Tom Ford Beauty, Prada Beauty, and Victoria Beckham Beauty, Sarah Creal stepped into her own spotlight, launching a luxury brand designed for women 40+, a group long overlooked in the beauty industry.

In this candid conversation, Sarah shares the dream that sparked her company, the white space she saw in a saturated market, and the intentional choices that caught Sephora’s attention. She talks openly about investor pushback (“older women don’t want to look at older women”), why she doubled down on herself, and the power of putting her own name on the brand.

From packaging that tells a story to building a startup culture rooted in speed and psychological safety, Sarah breaks down the principles guiding her founder journey. She also reflects on lessons from working with icons like Bobbi Brown, and the behind-the-scenes realities of building a differentiated beauty brand in today’s competitive landscape.

Timestamps:

[00:00] Introduction

[05:44] The dream that sparked a brand for women 40+

[09:06] How Sephora came calling through long-term relationships

[10:53] Using packaging as a storytelling tool in beauty

[13:02] Why differentiation is critical in a saturated market

[15:05] Lessons from working with iconic beauty founders

[17:55] Hiring for startups and ensuring alignment with reality

[20:00] Building speed and agility while preventing burnout

[23:02] Navigating investor pushback and doubling down on herself

[29:20] Daily habits for balance as a founder

[31:28] Key advice for aspiring entrepreneurs

Resources Mentioned:

Shoe Dog by Phil Knight | Book or Audiobook

Learn more about Sarah Creal Beauty on her website, and follow her on LinkedIn and Instagram.

Follow Nancy Twine:

Instagram: @nancytwine

www.nancytwine.com

Follow Makers Mindset:

Instagram: @makersmindsetspace

TikTok: @themakersmindset

www.makersmindset.com

After decades in beauty and brand-building, celebrity colorist Kadi Lee and entrepreneur Myka Harris have created something refreshingly intentional: Highbrow Hippie, a Venice-based salon and lifestyle brand where artistry, wellness, and conscious living intersect.

In this warm and unfiltered conversation, Kadi and Myka reflect on the long road from blog to brick-and-mortar, the failed investor partnership that taught them everything, and the intuition-meets-data mindset that guides their business decisions. They share how they built a community long before products, and how that trust became the foundation for a loyal global following.

From the quiet luxury of their five-chair atelier to the holistic rituals behind their hair health line, the duo opens up about creating culture, hiring slow and firing fast, and funding a beauty brand on their own terms. They speak candidly about the realities of entrepreneurship as Black women, the exhaustion of the grind, and the unglamorous but necessary balance between creativity and financial fluency.

With humor, honesty, and hard-won wisdom, Kadi and Myka remind us that building something enduring isn’t about chasing perfection; it’s about alignment, resilience, and the courage to keep going when no one else sees the vision yet.

You’ll Learn:

[00:00] Introduction

[02:37] How a Venice salon became a sanctuary where beauty and wellness truly intersect

[06:44] The holistic insight that turned hair health into a wellness story, not a vanity one

[09:52] Why pairing intuition with data changed everything in their product development process

[12:26] The reason community came before product and how that built lifelong brand trust

[15:03] What it takes to lead with values and speak truthfully, even when it polarizes people

[18:32] How two longtime friends turned complementary strengths into a thriving partnership

[20:10] The hidden cost of the grind and what “balance” really looks like for women founders

[23:14] Why creatives must master business to sustain their artistry long-term

[32:18] How losing the wrong investor opened the door to raising money on their own terms

[36:52] The single mindset shift that helps them push through every obstacle

Use code MAKERS15 for a discount at www.highbrowhippie.com

Resources Mentioned:

Dream Ventures Accelerator | Website

Highbrow Hippie | Website

Follow Highbrow Hippie on Instagram.

Follow Myka on Instagram and LinkedIn.

Follow Kadi on LinkedIn.

Follow Nancy Twine:

Instagram: @nancytwine

www.nancytwine.com

Follow Makers Mindset:

Instagram: @makersmindsetspace

TikTok: @themakersmindset

www.makersmindset.com