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Make Me Smart

Make Me Smart

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 Each weekday, Marketplace’s Kimberly Adams makes today make sense along with her Marketplace colleagues, breaking down happenings in tech, the economy, and culture. Because none of us is as smart as all of us.

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  • The economic outlook of the great outdoors

    The economic outlook of the great outdoors
    Apr 24 2026
    Are you team camping or glamping? On today’s show, we’re checking in on the outdoor recreation economy in the Western United States. KUNC’s Mountain West News Bureau reporter Rachel Cohen joins Kimberly to unpack the pressures facing the industry, from climate change to Trump administration policies. Plus, will President Trump’s new $100 foreign tourist fee hurt national parks?
    Here’s everything we talked about today:
    • "The Mountain West’s outdoor economy continues to grow – but pace may be slowing" from KUNC
    • "Ski resorts gain year-round adaptability in Forest Service rule" from KUNC
    • "Visits to national parks dipped slightly in 2025—after a record-breaking year" from KUNC
    • "Forest Service plans to move D.C. headquarters to Salt Lake City" from KUNC


    We love hearing from you. Leave us a voicemail at 508-U-B-SMART or email makemesmart@marketplace.org.

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    26 Min.
  • Mass deportations don’t lead to more jobs for Americans. Why does the myth persist?

    Mass deportations don’t lead to more jobs for Americans. Why does the myth persist?
    Apr 23 2026
    The labor force participation rate in the U.S. has fallen to the lowest level it’s been since 1977 (aside from the during the height of the pandemic). One reason for the decline? President Trump’s immigration crackdown. University of Colorado Boulder economist Chloe East joins Kimberly to break down the unexpected ways restrictive immigration policies affect the labor market, and trends she’s paying attention to during this second Trump administration.

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    16 Min.
  • Vietnam's economy on the rise

    Vietnam's economy on the rise
    Apr 21 2026
    While the United States’ workforce is aging out of its prime, some countries, like Vietnam, are just hitting their stride. On today’s show, Kai joins Kimberly to share his takeaways from reporting in Ho Chi Minh City for the “Marketplace” series “The Age of Work.” We’ll get into how Vietnam’s younger workforce is transforming the country’s economy for the future and the pressures it faces from all around the globe.

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    17 Min.
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