In this episode, host Matt Wagner sits down with Kim Redeker, owner of The Sweet Granada Chocolate Shop in Emporia, Kansas.

Over 21 years, Kim has grown from a 500-square-foot storefront with two employees (herself and her mom) to a 3,200-square-foot production facility employing 21-28 people depending on the season, plus two retail locations. In 2025, The Sweet Granada was also voted the #2 best candy shop by USA Today Readers!

Kim's journey reveals the strategic advantages small-scale manufacturers have on Main Street: the ability to jump on viral trends (Dubai bars, cocoa bombs) before mass market catches up, the capacity to create custom products quickly using local technology, and how community connection keeps dollars and talent local.

Discover Kim's approach to:

• Expansion decisions and timing: Why she initially expanded too slowly due to brand identity concerns, and how splitting production from retail solved the challenge.

• Speed to market advantages: Capitalizing on viral trends with six-month windows before mass producers flood the market, generating unexpected revenue during slow seasons.

• Community ecosystem support: Leveraging Emporia Main Street, the local Small Business Development Center chapter, and the local fab lab for custom mold generation and manufacturing solutions.

• Navigating cost pressures: Adapting to cocoa price increases (three major increases in 12 months) through loyalty programs, packaging optimization, and strategic pricing.

• Wholesale growth strategies: How offsite production created capacity for wholesale distribution across Kansas, driving retail traffic from unexpected markets.

• Technology and scaling: Using fab lab technology for small-run custom molds, exploring AI applications, and planning equipment investments for signature product scaling

• Labor and hiring evolution: Moving beyond 15-minute interviews to more comprehensive hiring and coaching processes

Whether you're a small-scale producer considering expansion, a Main Street director supporting makers and manufacturers, or a business owner wondering how to compete with mass market, this conversation offers practical insights on building a manufacturing business without leaving downtown.

Join us as Kim shares why her only regret is not starting sooner, how small makers make communities more interesting, and what it means to stay "light on your feet" as an entrepreneur.

This episode also previews Main Street America's new Made Originals initiative, a soon-to-come program supporting small-scale manufacturers and brand creators in the Main Street network through giving access to national markets, education, certification, and access to capital.

Get a limited edition box of Made Originals chocolates from Main Street maker, The Sweet Granada Chocolate Shop! Use code MSA26 for 30% off through 2/14.

Connect:

• Learn about The Sweet Granada Chocolate Shop

• Get a special Made Originals chocolate bar set!

• Learn about Emporia Main Street

• Learn about Made Originals

• Join MSA’s Small Biz Hub

Episode Links:

• Watch video interview
• Listen on Apple Podcasts
• Listen on Spotify
• Subscribe for updates

Join us next time for more insights into the evolving landscape of Main Street business.

How do you build a scalable business without losing its origins; what makes it truly special? In this episode, host Matt Wagner sits down with Angela Mallett, founder of Honeybee Sage Wellness & Apothecary in Milwaukee, Wisconsin.

In their conversation, Angela shares her intentional approach to growth, one that prioritizes community care and cultural healing over rapid expansion. Angela's journey began with massage therapy and a calling to bring ancestral herbal wisdom back to underserved communities. Starting in 2018 in the heart of Milwaukee's 53206 zip code — one of the city's most challenging areas — Honeybee Sage has become more than a tea shop. It's an apothecary rooted in the healing traditions of her great-great uncle, a root doctor from Mississippi, offering herbal remedies as medicine.

Discover Angela's approach to:

• Strategic location decisions: Why she chose her location specifically to serve underserved communities while remaining accessible to all demographics.
• Scaling with integrity: Her vision to franchise without losing community focus
• Building through adversity: Navigating her father's death, a stroke, and a dissolved business partnership all within the first seven months of operation.
• Team development: Growing from solo operator to a management structure that allows expansion while maintaining quality and culture.
• Mission-driven business: Operating on faith and purpose rather than fear of economic uncertainty, with the goal of creating a "global community of homegrown healers".
• Creating healing spaces: Designing environments where nervous systems regulate before customers even order tea.

Whether you're an entrepreneur considering expansion, a Main Street director supporting mission-driven businesses, or a business owner wondering how to scale without sacrificing values, this conversation offers a refreshing perspective on intentional growth. Join us as Angela shares why she works "like she doesn't need the money," how herbal tea serves as accessible medicine, and what it means to be a professional "space creator" for community healing.