Every true innovation starts with the same thinking approach. Great thinkers ranging from the ancient philosopher Aristotle to the modern-day entrepreneur Elon Musk have applied the same reasoning method called First Principles.

For First Principles to work, you’ll need to self-induce a certain level of naivety. Unfortunately, college graduates pick up tendencies counterproductive to this way of thinking.

Learn about First Principles reasoning, counterproductive thinking, and the 4-step process you can use to improve your problem-solving in business.

Worksheet:

• First Principles Worksheet

Books:

• Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance
• Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel

Interview References:

• Ralph Bruno interview
• Ashlee Vance interview with Donald Miller from Storybrand
• Elon Musk interview with Kevin Rose
• Elon Musk TED interview

Space Company References:

• SpaceX
• NASA
• United Launch Alliance

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