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Cat and Robo join together to discuss marketing insights and business news from 1 Jan to 1 Feb in this 202nd episode of Note Panra Series

'Thalaiku onnu na thalaye vettuvom' just became real - Why did Thala face backlash from the internet community because of Campa's Brand Sponsorship?

Cat - Robo & Bojack discuss this issue from different perspectives in this special Tea Kada Benchu episode

Feel free to add your punchy headline for Campa <> Thala Ad in the comments below or DM us

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(1:15) - What worked well in 2025 for Marketing?

(14:45) - The rise in hiring for 'Story Telling' in Companies

(18:30) - ChatGPTs 1st Advertising Campaign

(19:33) - Changes in Performance Marketing in 2025

(22:26) - What is ABM (Account Based Marketing)?

(24:42) - The restrictions faced with Brand Guidelines

(32:49) - How we think about experimentation today?

(35:58) - How is the Cost per Acquired Customer trending today?

(50:00) - Brands desperate to create a viral reel

(56:39) - How's SEO after AI's entry

(1:03:40) - Nurturing Customers & Consumer Behavior change

(1:08:26) - Missing Competitor Intel

(1:12:10) - Story Narratives - Today & Earlier

(1:14:52) - The huge gap in Funnel Based Video Ads Agency

(1:17:08) - They hypocrisy of AI User Generated Content Videos

(1:19:11) - Social Media Influencers vs Virtual Avatars

(1:24:00) - B2B Influencer Marketing Hootsuite Campaign

(1:30:39) - Difference between a Content Creator & Influencer

(1:34:45) - KFC Influencer Dish Launch

(1:37:56) - Social Media Platforms AI Policy Regulation

(1:42:48) - AI used in Jananayagan

(1:44:15) - How is AI influencing your Decision Making as a Marketer?

(1:54:04) - Can AI replicate Piyush Pandey's Creativity

(1:56:55) - Is AI is over personalizing answers?

(2:00:32) - Problem faced by Freshers because of AI

(2:07:42) - How jobs will become a 'Jack of All Trades' kind of Generalist role?

(2:10:45) - Why SaaS brands are forcing themselves to reposition as an AI-First brand today?

(2:18:52) - Why Notion & ClickUp are nailing their AI Feature

(2:20:34) - How are AI Tools impacting your current job?

(2:22:14) - Why Positioning is a very big problem today for Brands?

(2:24:36) - Why all the tools will consolidate because of AI?

(2:32:32) - What you're expecting in 2026 from Marketing standpoint?

In the first ever Tamil Marketing Roundtable - 4 Marketing specialists from different domains like Performance Marketing - Retention Marketing - Content Marketing and Copywriting get together in this special episode to discuss how Marketing evolved in 2025 and what we can expect in 2026.

After listening to the full episode if you have any doubts or questions feel free to ask them in the comments!

Binge Listen to all Note Panra episodes from 1st with this 📢 Weekly Business News Playlist : ⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠

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