In this special Athens Bar Show edition of LUCA, THE PODCAST, Luca sits down with Bianca Grisolia — PR and communication expert working with some of the most exciting bars and brands in the industry.

Bianca shares a clear and honest perspective on what it really takes to build visibility and grow in today’s hospitality world.

In this episode, they explore:

– Why there is no magic formula in PR

– The importance of authenticity in branding

– How to build a strong communication strategy

– The role of storytelling in hospitality

– Why communication is no longer optional

Recorded live during Athens Bar Show, this conversation is a must-listen for anyone building a brand in the drinks industry.

Special thanks to the Athens Bar Show team for hosting this episode.

This podcast is proudly supported by:

The Art of Shaking

https://theartofshaking.com/

Amaro Santoni

https://amarosantoni.com/en/prodotto/amaro-santoni/

Follow LUCA, THE PODCAST for more episodes.

In this special Athens Bar Show edition of LUCA, THE PODCAST, Luca sits down with Jon Anders Fjeldsrud — agave expert, educator, and global ambassador of tequila and mezcal culture.

With years of experience traveling across Mexico and working closely with producers, Jon shares a deep and personal perspective on the meaning behind agave spirits.

In this episode, they explore:

– The philosophy behind mezcal

– Why education is essential in hospitality

– The importance of connection and culture

– What truly defines a great bar

– Service vs drinks

Recorded live during Athens Bar Show, this episode is a reflection on people, tradition, and the future of the industry.

Special thanks to the Athens Bar Show team for hosting this conversation.

This podcast is proudly supported by:

The Art of Shaking

https://theartofshaking.com/

Amaro Santoni

https://amarosantoni.com/en/prodotto/amaro-santoni/

Follow LUCA, THE PODCAST for more episodes.

In this special Athens Bar Show edition of LUCA, THE PODCAST, Luca sits down with Kaitlin Wilkes — hospitality professional, consultant, and co-founder of the Attaboy Woman Project.

From her early days at The Savoy’s American Bar to working globally across hospitality and brand strategy, Kaitlin shares a powerful and human perspective on what truly defines great hospitality today.

In this episode, they explore:

– Why drinks are not the most important part of a bar

– The importance of listening and reading the guest

– How to create meaningful experiences

– The evolution of the cocktail industry

– Representation and inclusion in hospitality

This episode was recorded live during Athens Bar Show.

Special thanks to the Athens Bar Show team for hosting this conversation.

The podcast is proudly supported by:

The Art of Shaking

https://theartofshaking.com/

Amaro Santoni

https://amarosantoni.com/en/prodotto/amaro-santoni/

Follow the podcast on Instagram: @lucathepodcast