In this episode, Amy helps turn your 2026 priorities into a realistic 90-day plan. Using the Love my Museum Method, she explains why focusing on one priority per month—brand messaging, visitor experience, and media relations—creates momentum without overwhelm. Designed for small teams and busy schedules, this episode offers a practical framework your museum can use to start the year with focus.

• Museum Digital Assessment
• Museum Planning Calendar
• Social Media Planning Workbook and Companion Workshop
• Book a call.

Books mentioned. These are affiliate links. I earn a small commission when you use them:

• Donald Miller’s Building a Storybrand 2.0
• Donald Miller with Dr. JJ Peterson’s Marketing Made Simple

• Getting Visitors Through Your Museum's Doors Ebook
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

In this milestone 50th episode, Amy wraps up 2025 by sharing three essential priorities for museums heading into 2026. Drawing on her three decades of communications experience, she shares the three parts of her Love my Museum Method: brand messaging, visitor experience, and media relations. Amy explains why clear and consistent messaging builds trust, how a thoughtful visitor experience inspires people to return, and why strong media relationships can expand visibility without straining a tight budget.

• Getting Visitors Through Your Museum's Doors Ebook
• Interested in consulting? Email Amy here.

• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

In this episode, Amy talks with Hannah Gaston from the Small Museum Association to explore why conferences are so important for small museums and how they provide connection, inspiration, and community. The Small Museum Association is an all-volunteer organization that supports small museums across the mid-Atlantic and beyond. They hold an annual conference every February. Hannah serves as the conference’s co-coordinator for speakers and is also the Director of Education at Liberty Hall Museum, a historic house museum in Union, NJ.

• Small Museum Association
• Small Museum Association Conference

• Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World ebook
• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.