What makes your museum stand out? In this episode, Amy talks about how to define your museum’s unique story and why getting clear on your message can guide your decisions, deepen your impact, and help your audience connect with you on a whole new level.

Get simple prompts to help you uncover what makes your museum memorable and how to use that story across everything from programming to partnerships to social media. Whether you're starting from scratch or looking to sharpen your message, this episode is here to help.

This is part of Amy’s Summer Book Club series based on her free ebook, “Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World.”

• Download a free copy of the ebook: www.lovemymuseum.com/ebook
• Smithsonian’s Anacostia Community Museum: Check out their brand story video on the homepage
• Listen to the rest of the series: https://www.lovemymuseum.com/podcast/summerbookclub
• https://www.lovemymuseum.com/podcast/everybody-knows-your-name
• https://www.lovemymuseum.com/podcast/communitymuseum

• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

In this episode, Amy explores what it really means to be a community museum and why becoming a trusted, welcoming space doesn’t require a huge budget or a blockbuster exhibit. From button trades to community curators, she shares real-life examples of small museums creating big belonging. Amy also unpacks the idea that “every museum is a community museum” and shares the story of one of her favorite museums, the Smithsonian’s Anacostia Community Museum.

This is part of Amy’s Summer Book Club series based on her free ebook, “Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World.”

• Download a free copy of the ebook: www.lovemymuseum.com/ebook
• Learn more about the Smithsonian’s Anacostia Community Museum
• Listen to the rest of the series:

https://www.lovemymuseum.com/podcast/summerbookclub

https://www.lovemymuseum.com/podcast/everybody-knows-your-name

• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

In this episode, Amy explores the real secret to increasing museum attendance, and it’s not about one-time visits. It’s about building loyalty. Drawing on a heartwarming story from her own life and offering actionable advice from her ebook, Amy guides listeners through how museums can become places where visitors feel known, valued, and eager to return. She shares how to map the visitor life cycle and offers a practical prompt to help museums move from chasing numbers to building lasting relationships.

This is part of Amy’s Summer Book Club series based on her free ebook, “Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World.”

• Download a free copy of the ebook: www.lovemymuseum.com/ebook
• Listen to the rest of the series: https://www.lovemymuseum.com/podcast/summerbookclub

• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.