Love To Hate The “Smart Is The New Influencer” Movement
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Love To Hate The “Smart Is The New Influencer” Movement
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Everyyyyybody’s talking about long-form content, becoming a cultural commentator, and ~having an opinion~ as an essential part of your online presence come 2026 — but there are some serious elephants in these rooms and we are CALLING ‘EM OUT TODAY. In this episode:
+ A deep dive into the role of journalism in the internet age
+ The problem with the “smart is the new influencer” movement
+ Why we’re burning out on opinion-based content (and need “vibes” more than ever)
+ What to consider before you pivot your content to long-form
+ How to decide whether to hop on another platform (cough cough linkedin!)
+ “Instagram is television” and what that means for your strategy
If you enjoy this ep, please leave us a review! TYSM!
This episode is sponsored by Sobremesa Institute, the unconventional Spanish school. Explore the 2026 in-person language immersion here, and find all of their 2026 offerings here.
