Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

Updates and Questions

• Google AI Overviews follow up questions take you to AI Mode.
• Google explores ways to opt out of search AI features.
• New research says AIs are inconsistent when recommending brands.
• Factors for what makes the Most Relevant GBP reviews.
• Does Google still send out verification postcards?
• Are there services that help track visibility in AI mode?
• Should I merge the listing of a location that’s closing with another listing at a different location to keep the reviews?
• Is there a platform that’s good for tracking how entities are showing up in AI Tools?
• What should I use for citations?
• Should I have a practitioner listing for my GBP if I have regular one with my name in the business name?
• What are some good tools for analyzing GBPs and websites?

Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

Updates and Questions

• Google speaks on hiring GEO/AEO/SEO and buying AI optimization tools.
• Google’s Danny Sullivan says not to turn content into bite sized chunks for LLMs.
• Google announces new branded AI business agents.
• Google rolls out Personal Intelligence in Gemini.
• Google confirms Apple Intelligence and Siri will be powered using Gemini.
• Why does Google keep asking for reverification after changing my business name?
• When are products for SABs going away?
• Should I change my SAB to a storefront for more visibility?
• Do clients ever pay based on success in leads or sales?
• Are EV charging station listings considered a separate department if they’re located within a business?
• With the ‘Vehicles for Sale’ feature now deprecated, should I use the products section instead?
• Are there any tools that can predict Google’s confidence score?
• How do you answer the phone for LSA to train it not to charge you for bad leads?
• Should I offer yearly contracts for SEO marketing, or month-to-month?

Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

Updates and Questions

• John Mueller from Google responds to questions on if Schema helps with LLMs and Google.
• How does using the same number for two GBP locations differ from a franchise using a 1-800 number?
• Is LinkedIn good for marketing?
• Should I use keywords in my company name?
• How do I add a WhatsApp number to my GBP?
• What type of photos should I use for an insurance agency?
• Has the AI calling to check prices feature been tested yet?
• Can you target private Facebook groups with Facebook Ads?
• Is it bad to spam keywords in company names in the Home Renovation trade?

Links mentioned in this session are available on our website at https://localmarketinginstitute.com