"...best trained marketer on the planet ..." according to Mark Ritson.

In this episode, I sit down with Richard Levy of Sophera Marketing, a marketer and AI consultant who helps businesses stop guessing and start building smarter systems that actually generate leads.

We get into the real conversation most business owners are trying to have right now: how to use AI without sounding robotic, how to stay visible in a crowded market, and how to build marketing that attracts the right people instead of just more people.

Richard breaks down where AI fits into a modern marketing plan, where it absolutely does not, and how businesses can use it to save time while still keeping their voice and relationships intact.If you are a business owner, marketer, or entrepreneur trying to figure out how AI fits into your marketing without turning into a content factory, this conversation will give you practical direction and a few reality checks along the way.

We talk about• How AI is changing search, content, and lead generation• The difference between automation and connection• Where most businesses misuse AI in marketing• Building systems that support referrals and relationships• Using AI to amplify your message without losing your voice

Connect with Richard Levy

LinkedIn: https://www.linkedin.com/in/richardlevy1/

Website: https://www.sopheramarketing.co.uk/

If you are trying to build a referral-driven business and want smarter marketing strategies, you are in the right place.

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