Have you ever dismissed a short programme as pointless? I did, for years. Anything under 12 weeks felt like a gimmick — not worth my time or money.

But here's what I know now: the length of the programme was never the problem. The missing piece was always the education — understanding why something works, not just what to do. Because without the why, the second the plan ends, you've got nothing to fall back on.

In this episode I'm talking about the diet culture I grew up with (yes, including SlimFast at school and Davina DVDs in the living room), why short programmes get such a bad reputation, and what actually makes a kickstart work when it's done properly.

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Client results, the details of what's included, and why I think a 4 week kickstart might be exactly what you need right now!

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I tried the shakes. I did the slimming club. I followed the structured programmes. And every single time, the weight came back. For years, I thought the problem was me — my willpower, my discipline, my ability to stick at something. But here's what I know now: the problem was never me. It was the approach.

In this episode, I'm getting honest about the failed attempts that came before everything finally clicked — what each one taught me, when things actually changed and why, and what I'd say to my past self if I could go back to one of those really hard moments of feeling like a failure.

If you're in your own messy middle right now, this one's for you.