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Link Live with Lorenzo Costa

Link Live with Lorenzo Costa

Von: Link Creative
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Link Live is a weekly podcast featuring raw, in-depth conversations with entrepreneurs, founders, creators, and connectors across industries and generations. Each episode explores real journeys — the challenges, breakthroughs, failures, and life lessons behind building something from nothing.

Hosted by Lorenzo Costa, Founder & CEO of Chicago-based marketing agency Link Creative and production studio Link Label Studios, the show goes beyond surface-level success stories. Conversations are honest, unfiltered, and grounded in real experience.

Every episode builds toward a deeper discussion on how social media, digital presence, and today’s constantly evolving culture have influenced each guest’s path and accelerated their growth.

New episodes drop weekly, featuring special guests from all backgrounds, stages, and walks of life.

© 2026 Link Live with Lorenzo Costa
Kunst
  • From “Unemployable” to 8+ Figures: The Pain Tolerance Blueprint | LINK LIVE EP. 16
    Feb 18 2026

    This week, we continue our Miami Series with Episode 16, broadcasting live as we dive into the world of high-ticket digital advertising. Host Lorenzo, CEO of Link Creative, is joined by Stevie Johnston, the Founder and CEO of Digital Ox.

    Stevie is a powerhouse in the agency space, having built an eight-figure marketing empire from the ground up. From a 2.0 GPA student in San Diego who called himself “unemployable” to a dominant force in dental and medical marketing, Stevie built his success on an early fascination with Facebook ads and a No Plan B mentality. Today, Digital Ox manages over 100 clinics across the U.S., combining elite media buying with a proprietary in-house call center to solve the biggest pain point in local business: lead conversion. Stevie joins the pod to discuss the "Pain Tolerance" required to scale past $5M, the $700k tech stack investment that is redefining his 2026 strategy, and why the "freedom" of entrepreneurship often starts with 13-hour days in a restaurant kitchen.

    Inside the Episode

    In this conversation, Lorenzo and Stevie break down the journey from skating the streets of Chula Vista to driving a Lamborghini through the streets of Miami:

    • The Unemployable Catalyst: Stevie discusses growing up in an entrepreneurial household and why a 2.0 GPA at Arizona State led him to realize that if he didn't build his own dream, he'd be stuck serving smoothies forever.
    • The "Seven Months to $1" Grind: The brutal reality of the early agency days, the influence of Tai Lopez's early ads, and why most entrepreneurs quit right before the "light at the end of the tunnel" appears.
    • Building the Moat: How Digital Ox transitioned from a simple lead-gen agency to a "Performance Marketing & Call Center" hybrid, solving the "churn" problem by taking over the entire sales cycle for their clients.
    • Scaling to Eight Figures: A transparent look at the "Million Dollar Month" target, the necessity of hiring $200k+ leadership talent, and why Stevie was willing to risk $1M in liquid cash to upgrade his company's "race car" tech stack.
    • Optimizing for Energy: The daily habits of a high-performer, including personal trainers, mobile concierges, and the constant battle against the "Miami temptations" to stay sharp for the next level of growth.
    “Show me someone’s pain tolerance, and I will show you how far they’re going to go. Pain tolerance is everything.” — Stevie Johnston


    STEVIE JOHNSON:

    Instagram: @steviejohnston_

    YouTube: @steviejohnston

    Company: Digital Ox

    LINK CREATIVE:

    Website: linkcreativeco.com

    YT: @linkcreativeco

    INSTAGRAM: @linkcreativeco

    TIKTOK: @linkcreativeco


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    1 Std. und 17 Min.
  • The Mindset of Long-Term Wealth Creation with Diego Curbelo | LINK LIVE EP. 15
    Feb 11 2026

    This week, we continue our Miami Series with Episode 15, broadcasting from an offsite studio in the heart of Florida’s financial hub. Host Lorenzo, CEO of Link Creative, is joined by Diego Curbelo, the Founder and CEO of Blue Summit Capital.

    Diego is a rising force in the commercial real estate and asset management sector. Born in Venezuela and raised in Miami, Diego bypassed the traditional "nine-to-five" corporate ladder to build a firm focused on high-stakes acquisitions and property management. By leveraging a deep understanding of the "Sun Belt" market and a disciplined approach to investor relations, he has carved out a niche in one of the most competitive real estate environments in the world. Diego joins the pod to discuss the transition from "internet guru" inspiration to boots-on-the-ground reality, the mechanics of raising capital as a young entrepreneur, and why "sitting on the sidelines" is sometimes the most profitable move a leader can make.


    Inside the Episode

    In this conversation, Lorenzo and Diego break down the journey from watching "War Dogs" style hustle in a one-bedroom apartment to managing multi-million dollar real estate pipelines:

    • The Immigrant Hustle: Diego shares the formative experience of watching his father build a spirits brand (Diplomático Rum) from the ground up and how a signed copy of Rich Dad Poor Dad changed his trajectory in the third grade.
    • The Credibility Gap: Strategies for young entrepreneurs to build institutional trust with high-net-worth investors and why property management is the "unsexy" but essential foundation for real estate success.
    • Market Diligence in the Sun Belt: A deep dive into why Blue Summit Capital is cautious in the 2026 market, focusing on oversupply in Class A rentals and the "effective rent" trap.
    • The Investor Lifecycle: Breaking down the legal and financial requirements for accredited investors, and why a 15-18% IRR is the gold standard for their acquisitions.
    • The "No-BS" Miami Network: How to navigate the "fluff" of social media real estate gurus and build a reputation based on longevity and repeated value.

    “What are you afraid of? You don’t have to have it all figured out. Most people, even the people that you look up to, are still figuring it out.” — Diego Curbelo


    DIEGO CURBELO:

    Instagram: @bluesummitcap

    Website: bluesummitcre.com

    LinkedIn: Diego Andres Curbelo


    LORENZO COSTA | LINK CREATIVE

    Website: https://linkcreativeco.com
    YT: @linkcreativeco
    Instagram: linkcreativeco
    TikTok: linkcreativeco
    LinkedIn: linkcreativeco

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    42 Min.
  • Building a Mobile Concierge Chiropractic Business: The Mindset of Modern Wellness with Dr. Sterling | LINK LIVE EP. 14
    Feb 4 2026

    Welcome back to the Link Live Podcast, presented by Link Creative. This week, we are broadcasting from Miami for Episode 14, officially kicking off our Miami Series. Host Lorenzo, CEO of Link Creative, is joined by Dr. Sterling, Miami’s number one concierge chiropractor and a leading voice in the modern health and wellness space.


    Dr. Sterling is a powerhouse in the performance healthcare industry, having transitioned from his family’s multi-generational practice in California to founding an elite, "office-less" concierge brand in South Florida. In just over two years, he has amassed tens of thousands of followers and built a high-net-worth client base by replacing the clinical "waiting room" experience with high-end, mobile care. Dr. Sterling joins the pod to discuss the "No Plan B" mindset, the mechanics of modern concierge medicine, and how he’s helping the next generation of practitioners scale their own wellness empires.


    Inside the Episode
    In this conversation, Lorenzo and Dr. Sterling break down the journey from a disciplined, all-natural upbringing to scaling a modern health brand in one of the world's most competitive cities:

    • The Concierge Blueprint: Dr. Sterling explains why "time" is the ultimate currency for high-performers and how he delivers elite care on boats, in offices, and at private residences.
    • The "No Plan B" Jump: The mindset required to move across the country and start from scratch, leveraging social media as a digital resume to build instant credibility in a new market.
    • Professionalized Hospitality: Moving beyond the "amateur" health stigma to offer comprehensive outcomes, from dry needling and cupping to specialized mobility work.
    • The Wellness Entrepreneur: A look into Dr. Sterling’s mentorship program, designed to help health practitioners escape the traditional clinic grind and build their own mobile brands.
    • The Blueprint for 2026: Expanding from a solo operator to a full-scale wellness team, integrating IV therapy, peptides, and the future of regenerative medicine.
    “If you really think you can do this, then you have to go prove it. You just have to shut up or you gotta do it. You have to find out what you can possibly create.” — Dr. Sterling

    DR. STERLING

    Instagram: @doctorsterling

    TikTok: @doctorsterling

    YouTube: @doctorsterling


    LORENZO COSTA | LINK CREATIVE

    Website: https://linkcreativeco.com
    YT: @linkcreativeco
    Instagram: linkcreativeco
    TikTok: linkcreativeco
    LinkedIn: linkcreativeco



    00:00 - Teaser & Intro

    00:54 - Who is Dr. Sterling?

    02:22 - From the Bay Area to Miami

    03:08 - Growing Up in a Holistic Family

    05:06 - Choosing Chiropractic Over Pro Soccer

    07:54 - The Reality of Chiropractic School

    09:35 - Moving to Miami with No Plan B

    10:48 - Networking in a New City

    13:31 - Early Hustle: Pop-ups & Collabs

    17:03 - What is Concierge Chiropractic?

    19:35 - The Most Overlooked Treatment: Mobility

    21:13 - Selling Outcomes vs. Individual Visits

    22:42 - The Post-COVID Health Boom

    24:26 - Social Media as a Business Necessity

    26:42 - Entrepreneurial Advice: "Shut Up or Do It"

    28:55 - The Wellness Entrepreneur Program

    32:15 - Bad Habits to Break: Inactivity & Vaping

    35:05 - The Padel Obsession & Community <

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    40 Min.
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