In part 2 of the podcast with Don & Matilda Robertson, Til opens up about her first awkward moments speaking to the camera and how she slowly built a loyal following by sharing every part of her life — even tinting her eyebrows and waxing her nose. What started as simple gym content turned into a full-blown movement, helping her grow a brand that people across the world now know and love.

Don shares how they created hype using scarcity, pre-sales, and behind-the-scenes storytelling to build a brand that fans became obsessed with. We also hear the real story behind their early panic moments — like being hit with a huge surprise factory bill or running out of stock while their ads were still live. Every step of the way, they chose growth over comfort, and that risk paid off.

In this episode:

• How Til went from posting nose wax videos to building one of Australia’s most hyped activewear brands.
• How they used scarcity and hype to sell out every single product drop (sometimes in under 60 seconds).
• What really happens when your factory sends double the stock… and your bank account isn’t ready for it.
• Don’s panic attack in Bondi and the emotional rollercoaster of scaling a business from the ground up.
• How STAX. mastered influencer seeding, brand loyalty, and viral drops — without even realising it was “marketing.”
• What they wish they knew about financial systems and the #1 skill every founder needs but no one talks about.
• Why the fear and stress never really go away — and how they’ve learned to ride the wave instead of fighting it.

—

Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇

https://cal.com/lifestyle-brands/application-calls

Get Shopify for $1 👇

https://www.shopify.com/au/free-trial?irclickid=wgFQcpVhwxyKT6gUgB2moRbFUksUn4yhm2z22g0&irgwc=1&partner=4450628&affpt=excluded&utm_channel=affiliates&utm_source=4450628-impact&utm_medium=cpa&iradid=1061744

Follow the channel here👇

Instagram: https://www.instagram.com/lifemoneyandlove/?hl=en

TikTok: https://www.tiktok.com/@lifemoneyandlove

Youtube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q

Follow me here👇

Instagram: https://www.instagram.com/dylanmullan

TikTok: https://www.tiktok.com/@dylanmullan

Follow Don & Matilda here👇

Don’s Instagram: https://www.instagram.com/donnrobertson/?hl=en

Matilda’s Instagram: https://www.instagram.com/matilda_murray_/?hl=en

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I sat down with Don and Matilda Robertson, the powerhouse couple behind STAX, one of Australia’s biggest and most loved activewear brands. From packing orders in a tiny storage unit with no power to running 11 retail stores and building a global community, Don and Til’s story is what every young entrepreneur dreams about. And today, they share it all.

We dive into their wild journey, from the early days of DM-selling hoodies with no stock, to betting everything on one goal: building a brand that stands for every body. Don shares how he went from being a broke designer with big ideas to leading a multimillion-dollar brand. Til talks about leaving her safe job in recruitment to chase a risky dream that changed her life forever.

We talk about the scary decisions, the moments they nearly gave up, and the huge mindset shifts they had to make to go from survival mode to scaling a real company. They open up about what it takes to lead a team, keep the soul of your brand, and stay true to yourself when everything around you is growing fast.

This one’s for anyone who’s ever thought of quitting their 9-5, anyone chasing a dream, and anyone who needs to hear that it’s okay to not have it all figured out.

In this episode:

• How Don went from selling protein bars and hoodies out of a storage unit to running one of Australia’s biggest activewear brands – STAX.
• Til’s leap of faith: why she quit her safe job in recruitment to go all in on a dream with zero guarantees.
• The pressure of scaling a business when hundreds of people’s livelihoods now depend on your decisions.
• Why building STAX with no money forced them to get creative – and how it helped them win big early.
• How growing up in completely different households shaped their money mindset and business decisions.
• The power of humility, ego and letting go of control when building a company that’s bigger than you.
• The real reason STAX has one of the most loyal, founder-led communities in Australia – and how you can build one too.
• What happens when you’re no longer just the dreamer – and why Don had to ‘kill off’ part of himself to become the CEO STAX needed.
• The difference between creative passion and business responsibility – and how they balance both without losing their soul.
• Why focusing on one person at a time – not millions – is their secret to authentic brand growth.

—

Follow the channel here👇

Instagram: https://www.instagram.com/lifemoneyandlove/?hl=en

TikTok: https://www.tiktok.com/@lifemoneyandlove

Youtube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q

Follow me here👇

Instagram: https://www.instagram.com/dylanmullan

TikTok: https://www.tiktok.com/@dylanmullan

Follow Don & Matilda here👇

Don’s Instagram: https://www.instagram.com/donnrobertson/?hl=en

Matilda’s Instagram: https://www.instagram.com/matilda_murray_/?hl=en

Hosted on Acast. See acast.com/privacy for more information.

Get Shopify for $1 👇

https://www.shopify.com/au/free-trial?irclickid=wgFQcpVhwxyKT6gUgB2moRbFUksUn4yhm2z22g0&irgwc=1&partner=4450628&affpt=excluded&utm_channel=affiliates&utm_source=4450628-impact&utm_medium=cpa&iradid=1061744

In this episode, I sat down with Hame Sele, NRL star, fashion brand founder, and proud father to uncover the story behind his incredible journey from the rugby field to the world of business.

Hame has played over 80 first-grade NRL games for the Dragons, Panthers, and South Sydney, and even represented Tonga on the international stage. But behind the scenes, his story is one of resilience, grit, and a deep drive to build something more, especially after facing back-to-back injuries and a major health scare that nearly ended everything.

This is the first podcast Hame’s ever done, and he holds nothing back. He shares what it was like coming back from injury, dealing with fear and self-doubt, and how those painful setbacks helped shape the man he is today. We dive deep into how becoming a father changed everything for him, helping him shift his mindset from “trying to impress everyone” to building a life and legacy for his kids.

Hame also opens up about launching his fashion label, ROMEO Collection, with his wife, a raw and honest look at what it’s really like starting a business from scratch while juggling rehab, training, and raising four daughters. He talks us through the behind-the-scenes of design, sampling, and how building a brand helped him rediscover his purpose outside of sport.

In this episode:

• How Hame turned footy setbacks into launching his fashion label with his wife.
• Coming back to pro footy after a major health scare and constant injuries.
• Letting go of perfectionism and people-pleasing.
• How fatherhood completely changed his view on success.
• Learning to bounce back faster from every setback.
• Being vulnerable online as an NRL player.
• What starting a clothing brand really looks like.
• Why staying playful helped Hame through tough times.
• Breaking old mindsets from growing up around toughness.
• The legacy Hame wants to leave for his kids.

—

Follow the channel here👇

Instagram: https://www.instagram.com/lifemoneyandlove/?hl=en

TikTok: https://www.tiktok.com/@lifemoneyandlove

Youtube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q

Follow me here👇

Instagram: https://www.instagram.com/dylanmullan

TikTok: https://www.tiktok.com/@dylanmullan

Follow Hame here👇

Instagram: https://www.instagram.com/hame_sele/

Hosted on Acast. See acast.com/privacy for more information.