Leveling Up with Eric Siu Titelbild

Leveling Up with Eric Siu

Leveling Up with Eric Siu

Von: Eric Siu
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 Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way. Management & Leadership Persönliche Entwicklung Persönlicher Erfolg Ökonomie
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  • Fck It, Here's My $100M SEO Strategy

    Fck It, Here's My $100M SEO Strategy
    Dec 30 2025
    In this episode, Eric breaks down the real SEO strategy they use for 9- and 10-figure brands: optimize beyond Google (ChatGPT, Perplexity, Gemini, YouTube, Reddit), protect visibility as AI Overviews reduce clicks, and win with content consolidation, AI Overview formatting, and multi-platform repurposing. You’ll also learn why brand sentiment and fresh updates matter more than ever, plus how programmatic SEO still works when humans stay in the loop. Key takeaways: -Search everywhere optimization beats Google-only SEO -AI Overview formatting can boost mentions fast -Consolidate, update, and delete to stay visible Chapters: (00:00) SEO 2026 strategy overview (00:29) Search everywhere optimization shift (01:34) AI Overviews clicks decline (03:12) Brand sentiment and citations (06:06) Content consolidation and deletion (08:20) AI Overview bullet optimization (09:27) Multi-platform content repurposing (13:20) Single Grain hiring note (13:52) Programmatic SEO still works (15:15) Track SEO to revenue
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    16 Min.
  • Give Me 7 Minutes and I'll Tell You Why Your Marketing Isn't Working

    Give Me 7 Minutes and I'll Tell You Why Your Marketing Isn't Working
    Dec 24 2025
    In this episode, Eric breaks down why your marketing is not working by diagnosing a real website completely cold. Using Amazon Photos versus Google Photos, we uncover the true root cause behind low conversion rates, generic positioning, weak offers, and high-friction calls to action. If you are doing over seven figures and feel like growth is stuck, this homepage teardown shows how unclear targeting, poor design, and scattered messaging quietly kill results and cap business growth. Key takeaways: -Why marketing feels stuck -Homepage mistakes are killing conversions -Design directly impacts trust Chapters: (00:00) Why marketing fails (00:22) Amazon Photos teardown (01:54) Google Photos comparison (03:00) Design and conversion (05:08) AI and marketing growth (06:48) Final diagnosis
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    8 Min.
  • How To Do AEO The Right Way in 2026

    How To Do AEO The Right Way in 2026
    Dec 19 2025
    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Eric breaks down how to do AEO the right way, covering listicle outreach, high-value citations, Reddit community building, BOFU content, FAQs, proprietary data, brand monitoring, technical fixes, and scalable AI workflows. Using real examples from Single Grain, they show how answer engines rank content and how marketers can earn top placement across LLMs. Learn what matters now in answer engine optimization and how to future-proof your marketing strategy. KEY TAKEAWAYS • Win AEO with listicles, citations, and Reddit engagement • BOFU and guides outperform for answer engines • AI workflows unlock massive content scale CHAPTERS 00:00 What AEO Really Is 00:35 Listicle Outreach Strategy 01:17 Importance of Citations 02:04 Reddit Community Signals 02:53 BOFU Content and Guides 04:16 FAQs for AEO 04:45 Proprietary Data Advantages 05:11 Brand Mention Monitoring 05:35 Fixing Technical SEO 06:03 AI Workflows for Scale 07:05 Final AEO Framework How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
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    8 Min.
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