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Declan Edwards is widely known as that happiness guy and as a thought leader in the space of positive psychology, employee experience, and personal development. As the founder of BU Happiness College, a social enterprise dedicated to helping individuals and organisations build the skills of happiness, Declan has built a strong personal brand by standing at the intersection of science, storytelling, and social impact.

With a Master’s degree in Applied Positive Psychology and a background in health, Declan has grown his influence as a trusted voice in the personal development space; speaking on stages including TEDx, consulting with leading organisations, and amassing a loyal online following of purpose-driven professionals. His work has shown that happiness is not a fluffy ideal, but a measurable and learnable skill that drives meaningful results in both life and leadership.

Through intentional personal branding, Declan has not only elevated his voice but also used it to amplify a movement that is changing the way we think about success, leadership, and happiness in the modern world.

In this wildly refreshing episode, we sit down with Declan Edwards — a.k.a. The Happiness Guy, founder of BU Happiness College, TEDx speaker, and passionate fruit hater. You need to listen to what fruit it is.

We unpack everything from emotional branding to joy, with a detour into vegetable trauma, and why "happiness" desperately needs a better PR team.

✨ Who should listen:

• Brand builders, creatives, and business owners looking for a new emotional lens
• People in culture and hr
• Anyone obsessed with how psychology meets marketing
• Tomato lovers (consider this a warning)

Links:

- Subscribe to Declan's Podcast "How to Be Happy" on SPOTIFY: https://open.spotify.com/show/0zriwga04Rl0pbjFuDF6Hl?si=1361a39f296e4b60

- Subscribe to Declan's Podcast "How to Be Happy" on APPLE PODCASTS: https://podcasts.apple.com/au/podcast/how-to-be-happy/id1361238593

- Join the waitlist for Declan's upcoming book: https://s.pointerpro.com/bookwaitlist

Website: www.declanjedwards.com

BU Happiness College: buhappinesscollege.com

LinkedIn: @declanjedwards

Hit play to find out why building a happier brand might be the most strategic thing you do!

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Kerri-Ann Hooper on Building Smarter: Contracts, Cash Flow & Calling BS on Industry Norms

This episode is for anyone who's ever looked at a building contract and thought: Wait, where did that charge come from?
I’m joined by Kerri-Ann Hooper — straight-talker, industry shaker, and founder of a building company doing things differently.

We get into:

• The sneaky stuff hidden in building contracts (and how to spot it)
• Why COVID didn’t just shake up timelines — it reshaped trust
• What real estate taught her about branding, perception, and backing yourself
• How social media actually works for builders (hint: it’s not just before-and-after shots)
• And why building a brand with intention matters just as much as bricks and mortar

Kerri-Ann’s story is packed with real-life lessons — from overcoming financial hits to navigating unrealistic design expectations and championing transparency in an industry that’s not known for it.

Whether you’re in the game or on the tools, this convo is a blueprint for building better — businesses, brands, and homes.

Episode Highlights:
00:00 – Office Christmas Party Recap
00:57 – Meet Kerri-Ann: A Disruptor with Purpose
01:40 – Making Waves at a Networking Event
02:23 – Branding That’s Built to Last
07:44 – Real Talk on Industry Challenges
13:12 – The COVID Fallout
16:05 – Resilience in Action
22:01 – The Block vs. Reality
24:30 – Champagne Tastes on a Bunnings Budget
24:50 – Picking Colours That Rent, Not Just Impress
26:02 – How TV Trends Skew Real Life
27:43 – What’s Next for the Aussie Building Scene
28:50 – Energy Efficiency & Government Red Tape
29:48 – Prefab Homes and Smarter Living
30:29 – Why the Housing Crisis Isn’t Just About Houses
35:59 – Relationship-Driven Business
41:24 – How to Nail Social Media When You’re in the Trade
45:25 – Wrap-Up & Takeaways

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In this conversation, Martin Sully addresses the question of how to maintain a unified brand identity and consistent message for a two-sided marketplace with two target markets. He suggests creating personas for each target market and gathering information about their demographics, interests, and problems. By integrating this information with the brand values and message, it is possible to create content that resonates with both target markets. The key is to use language that is simple and free of jargon. The brand identity should remain consistent, but specific pages or landing pages can be created to address the different needs of each target market.

Key Takeaways

• Create personas for each target market to gather information about their demographics, interests, and problems.
• Integrate the gathered information with the brand values and message to create content that resonates with both target markets.
• Use language that is simple and free of jargon to ensure the message is understood by both target markets.
• Maintain a consistent brand identity while creating specific pages or landing pages to address the different needs of each target market.

Need to better understand your target audience? Read our blog post: Attracting Dream Customers and Repelling Customers