In this episode of Marketing Agency Power Hour, host Cal Wilder sits down with George Potts, agency leader and executive coach, to explore what it really means to lead with purpose while scaling teams, clients, and responsibility.

George shares thoughtful insights on how leadership changes as organizations grow, why self-awareness becomes more critical at scale, and how intentional leadership decisions shape culture, trust, and long-term performance. The conversation dives into personal growth, values-based leadership, navigating complexity, and the responsibility leaders carry as their influence expands.

Takeaways:

• Leadership must evolve as organizations scale. The skills and behaviors that work in early stages often break down as teams, complexity, and responsibility increase.
• Purpose becomes more critical during growth, not less. Clear values and intent help leaders and teams navigate uncertainty, change, and competing priorities.
• Self-awareness is a foundational leadership skill. Understanding personal blind spots, triggers, and strengths allows leaders to make better decisions at scale.
• Culture is shaped through everyday leadership actions. How leaders communicate, prioritize, and respond under pressure defines culture more than formal statements.
• Growth amplifies leadership gaps as much as strengths. Scaling exposes misalignment, unclear expectations, and weak systems that must be addressed early.
• Trust is built through consistency and clarity. Leaders earn trust by setting clear expectations and following through reliably over time.
• Sustainable success requires personal leadership growth. Organizations scale best when leaders intentionally develop alongside the business.

Connect with George:

• Twitter: https://x.com/GeorgePotts
• LinkedIn: https://www.linkedin.com/in/georgewpotts/
• Website: http://www.fifthinfluence.com

Ways to Tune In:

• Transistor: https://marketingagencypowerhour.com/
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• Apple Podcasts: https://podcasts.apple.com/podcast/marketing-agency-power-hour/id1809205281
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