Behavioural economics reveals why people don’t always make rational decisions -and what that means for business.

In this episode, Jed Hassid is joined by economist Roger Martin-Fagg, who explores how behavioural insights shape consumer choices, workplace dynamics, and strategic decision-making. From understanding cognitive biases to applying behavioural thinking in leadership and marketing, Roger shares practical ways businesses can use economics grounded in real human behaviour to make smarter decisions and drive better outcomes.

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Follow Roger Martin-Fagg:

• LinkedIn: linkedin.com/in/rogermartinfagg

Follow Progressive Leaders:

• Website: progressiveleaders.co.uk
• LinkedIn: linkedin.com/company/progressive-leaders

In this episode, host Jed Hassid is joined by sales strategist and growth advisor Nicola Cook to unpack what really drives sustainable sales growth as businesses scale.

Drawing on her work with ambitious founders and CEO's, Nicola challenges some of the most common assumptions about selling - revealing why founder-led sales often becomes a bottleneck, what leaders must stop doing if they want meaningful growth in the next 12 months, and the critical shifts required to build a sales engine that works without them at the centre.

Together, Jed and Nicola explore why some businesses keep growing year after year while others hit a ceiling, how often “sales problems” are actually leadership or mindset issues at the top, and where business owners should be focusing their efforts in increasingly competitive and uncertain markets.

A must-listen for founders, CEOs, and progressive leaders serious about scaling sales the right way.

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Follow Nicola Cook:

• Website: nicolacook.com
• LinkedIn: linkedin.com/in/nicolafcook

Follow Progressive Leaders:

• Website: progressiveleaders.co.uk
• LinkedIn: linkedin.com/company/progressive-leaders